Marketing Campaign Platform Sr. Analyst

 OUR MISSIONThe Song GN practice is aligned to the Global Network Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner. HOW IS A DAY AS A ANALYST AT ACCENTURE?You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance. As part of the team, you will drive the following:Designing new campaign strategies and marketing plans across all channels and devices.Plan, design, execute large scale marketing automation programs over channels such as email, SMS, CRM, web, SEO/SEM etc.Provide recommendations on optimizing the Campaign/Marketing automation stack and develop use cases to improve utilization of existing campaign engine.Gathering business requirements, designing process & solution for implementation of marketing and advertising solutions.Derive insights for campaign, work on Campaign attribution and strategy optimization.WHAT ARE WE LOOKING FOR?Collaborating with various client and Accenture business and technology stakeholders and assisting in change management and adoption of the new tool/process.Collecting and sharing best practices on solution positioning and delivery for clients.Collaborate with marketing process and technology assessment, KPI and definition, solution and vendor assessment for different marketing technologies (Salesforce Marketing Cloud, Microsoft, Adobe Platform).Partner and team with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients.Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies.Ability to establish and build on working relationships effectively.Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment.Ability to learn new and understand new tools/solutions.✔IF YOUR PROFILE MATCHES THESE REQUIREMENTS:Bachelor’s degree completed/In progress.High proficiency in English.Proven working experience (3+ Years) in marketing technology and in delivering marketing solutions.Strong understanding of marketing, marketing technologies and ability to apply technology know-how to better how our clients reach out to their customers.And one or more of these:Developing customer experience journey for a product, life event and defining next best action strategy.Designing interventions to drive customer acquisition / customer engagement.Functional experience in Adobe Campaign / Marketo /Salesforce Marketing Cloud /Paid Media and Ads.Ability to use insights for campaign and strategy optimization.Experience with A/B and multivariate experiments.Strong knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.).Good to have experience in leading and managing email, social media, and/or display advertising campaigns and in optimizing landing pages and user funnels.About AccentureAccenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.Visit us at www.accenture.com Declaración de igualdad de oportunidades en el empleo                                                                Creemos que nadie debe ser discriminado por sus diferencias. Todas las decisiones de empleo se tomarán sin importar la edad, raza, credo, color, religión, sexo, origen nacional, ascendencia, discapacidad, condición de veterano militar, orientación sexual, identidad o expresión de género, información genética, estado civil, ciudadanía ni ningún otro criterio protegido por la legislación aplicable. Nuestra rica diversidad nos hace más innovadores, competitivos y creativos, lo que nos permite servir mejor a nuestros clientes y comunidades.