Marketing Automation Specialist

We are hiring a Marketing Automation Specialist to join our team in Ireland or the UK.Let’s talk about the role:The primary role of Marketing Automation specialist is to analyze, design, develop, and maintain applications based on business requirements across business functions and regions. Key deliverables include defining data flows into and out of marketing automation platforms (e.g., Salesforce Marketing Cloud, Dotdigital), building integrations with marketing automation platforms to enable seamless campaign execution, troubleshooting related queries, and acting as point of contact for new functionality and configuration. This person will also work closely with key stakeholders, technical teams, and system administrators to define and document specifications, workflows, and schedules.Let’s talk about ResponsibilitiesWork in coordination with business units to understand platform requirements and advise on how requirements can best be satisfiedCreate workflows, templates, and automated processes to run email, OTT, and SMS campaigns efficientlyDevelop custom solutions (e.g., AMPscript) for email personalization and advanced dynamic content use casesImplement extensive knowledge to develop and trigger automations for marketing automation platforms enabling seamless customer experiences across touchpoints including email, mobile, advertising, web, direct mail, sales, commerce, and serviceProvide support to digital marketing team members across regions including North America, Latin America, Europe, Africa, and Asia to resolve issues with Marketing Cloud and related applicationsConfigure complex automations and journey buildsMonitor performance and maintain marketing automation platform systems according to business requirementsCreate, modify, and update reports, dashboards, objects, fields, etc. for business stakeholdersPerform day-to-day administration, configuration, and troubleshooting of marketing automation platformsCreate and manage users; maintain user roles, profiles, access controls, security settings, etc. (User Profiles, Role Hierarchy, Sharing Rules, and Security)Research and recommend innovative and possible automated approaches for system administration tasksLiaison with cross-functional teams to secure support for solutionsUnderstand data segmentation and cross-platform integrations (e.g., Marketing Cloud Connect)Collaborate and train other team membersLet’s talk about Qualifications and ExperienceBachelor’s degree in Business, Computer Science, or a related analytical field2-4 years developing and executing emails and CRM campaigns using Salesforce Marketing Cloud or DotdigitalProficient in writing custom SQL, AMPScript, and troubleshooting marketing automation platform challengesComfort developing HTML, CSS, and JavaScriptExperience in marketing analytics, data analysis, reporting or consumer insightsKnowledge of best practices in email marketing, marketing automation, and customer retention, as well as the ability to communicate them to othersHighly detail-oriented analytical approach and comfortable suggesting improvementsAbility to work autonomously with little guidance to meet project deadlinesSalesforce Marketing Cloud Certifications preferredAdditional information :At ResMed, all employees benefit from a bonus plan, the percentage of which depends on your position within the organisation. Competitive benefits.You also have access to a referral bonus and to ResMed's preferred shareholding programme Internal career opportunity - joining an international fast-pace and massively growing company Ok, so what's next ?Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!