Marketing Automation Manager, Salesforce

The RoleJob Title: Marketing Automation Manager, SalesforceLocation: Remote, USWe’re looking for an experienced Marketing Automation Manager to join our client-embedded teams supporting leading brands in the tech and e-commerce space. This role is ideal for someone who thrives at the intersection of marketing strategy, data, and technology—and enjoys driving measurable impact at scale.You’ll play a key role in planning, executing, and optimizing global marketing campaigns using Salesforce Marketing Cloud and/or Marketing Cloud Account Engagement (Pardot). You’ll leverage email, digital advertising, and web channels to increase engagement, demand, and brand awareness.What you'll doBuild, launch, and optimize email marketing campaigns—from template setup and testing to deployment, tracking, and reportingDevelop audience segmentation using demographic, firmographic, and behavioral data such as email engagement and website activityDesign and optimize lead nurturing and customer journey workflows to improve engagement and conversionMonitor list health and deliverability, reducing list decay and unsubscribes while improving campaign performancePlan and execute A/B and multivariate tests to uncover insights and improve campaign effectivenessAnalyze performance data and translate insights into clear, actionable recommendationsPartner cross-functionally with internal teams and external stakeholders to deliver high-quality marketing campaignsSupport localization and regional execution of email marketing programsWhat you'll bringBachelor’s degree in a quantitative or analytical field (e.g., economics, statistics, computer science) preferred3+ years of hands-on experience in marketing automation or lifecycle marketingStrong experience with Salesforce Marketing Cloud and/or Marketing Cloud Account Engagement (Pardot)Experience integrating webinar and virtual event platforms with Salesforce marketing toolsWorking knowledge of HTML/CSS for email development and troubleshootingSolid understanding of email marketing best practices, compliance, and accessibility (CAN-SPAM, GDPR, ALT tags, image optimization, etc.)Familiarity with email performance metrics such as deliverability, sender reputation, and engagement ratesExperience with segmentation, dynamic content, personalization, and campaign measurementExposure to creative tools like Photoshop and HTML editors for email troubleshootingExperience designing and analyzing A/B and multivariate testsStrong analytical mindset with the ability to turn data into insightsSQL or similar data skills a plusComfortable learning new tools quickly in a fast-paced environmentAdditional InformationWe offer competitive salaries, paid vacation, work from home (WFH), and a wide variety of other great perks!The fine print:Please include current resume and cover letter, as we would like to learn more about you and your experienceCandidates selected for next steps will be contactedYou can learn more about working with us at Brainrider CareersBrainrider is a place where everyone can do their best work and be themselves. We work as a team, plain and simple. We respect and value the unique characteristics, skills, and experiences of everyone, and support and champion each other to be the best we can be — for ourselves, our team, and our clients. We recognize that a diverse and inclusive workplace leads to better ideas, better solutions, and better results. And we’re here for that — and for you. We #ridetogether.Relocation and sponsorship are not provided.