Marketing Automation Manager (m/w/d)

Great marketing strategies don’t scale without great automation. PlentyONE is growing rapidly, and you’ll play a key role in shaping marketing campaigns of one of Germany’s leading e-commerce platforms. As Marketing Automation Manager (m/f/d), you will be embedded in the Marketing team and own the execution, optimization, and scaling of automated marketing campaigns and lifecycle programs across the customer journey. Your mission is to ensure that leads and customers receive the right message at the right time, at scale. You translate marketing and growth strategy into reliable, high-performing automation systems. This is a hands-on role with high impact and strong ownership.Your missionOwn Marketing Automation: Build, maintain and optimize Lead capture, qualification and nurture flows for different segments  Lead & Lifecycle Management: Implement lead capture processes incl. CTAs & formsContinuously optimize lifecycle management & lead scoring modelsManage automated lead routing incl.  CRM sync and notificationsContinuously improve lead quality and time-to-MQLCampaigns & Nurturing:Build, launch and optimize scalable nurture programs for SMB & ENT segmentsOwn day-to-day execution, QA, monitoring and fixes for live campaignsAutomate marketing campaigns Define target segments, triggers, and workflow logicWork closely with Performance, Content, ABM and RevOps teamData, Tracking & Compliance:Maintain tracking and attribution standards Own prospect database segmentation, enrichment, and hygieneManage email consent, preferences, deliverability, and GDPR-compliant processesYour profile2–5 years of hands-on experience in Marketing Automation, Lifecycle Marketing, or CRM, ideally in B2B SaaSStrong practical experience with HubSpot Marketing Hub (workflows, lifecycle stages, lead scoring, email, reporting) or another major MAPSolid understanding of B2B funnel and lead managementHighly structured and execution-focused with strong attention to detail and QA disciplineData-driven mindset with strong analytical skillsBasic knowledge of APIs or SQL as a plusFluent in German & English (written & spoken)BenefitsWe remote together: we stand for a digital way of thinking, working and making decisions. It means the freedom to work anywhere in GermanyWork-life balance & a headquarter in KasselUp to date: work with the latest hardware and technologyAlways better: training budget and a variety of workshopsWell taken care of: a variety of discounts in hundreds of online shops as well as extensive social benefits such as childcare allowance, shopping credit card, company pension scheme, anniversary bonusFit & mobile with us: Wellpass, Germany ticket and bike leasingTeam events and legendary Plentyparties