Marketing Associate (Content & Socials)

Crimson Education is a global leader in college admissions, education technology, and student success. With over 1,330 Ivy League offers and 2,140 to the US Top 15, Crimson is the most successful college admissions consultancy in the world. Over the past decade, we’ve grown from a three-person startup to 500+ full-time staff, supported by 2,500+ experts helping students gain admission to top universities including the Ivy League and Oxbridge.Valued at over $1B NZD and backed by over $147M NZD in funding from top-tier global investors, including Tiger Global and Ice House Ventures, we are just getting started. We were recently featured on the front page of the Wall Street Journal. Read the article here.Rise and BDSA are two specialized programs within Crimson Education, designed to support students earlier in their academic journeys.Crimson Rise is an intensive skills development and profile-building program for students aged 11–14, designed to cultivate the abilities and experiences young students need to succeed in high school, university, and beyond.Crimson Education’s Boarding & Day School Admissions (BDSA) specializes in strategic profile development and admissions support for top US and UK private schools. Since its launch in 2020, BDSA has secured over 160 acceptances to more than 60 leading schools. The program helps students build standout profiles and prepares them to thrive in competitive school environments on the path to university. This role is ideal for someone early in their career who has a strong eye for design, understands what makes content engaging, and can bring ideas to life quickly and consistently.You do not need 5+ years of experience. You do need taste, initiative, attention to detail, and a portfolio that shows you can create good content.What You’ll Do1. Social Media & Content CreationYou’ll help own and grow our social presence across Instagram, Meta, LinkedIn, and other relevant channels.This includes:Creating social posts, reels, carousels, short-form videos, captions, hooks, and campaign contentDeveloping fresh ideas for parent and student-facing contentTurning education topics into content that feels clear, engaging, and visually strongTracking what performs well and improving content based on resultsWe are not looking for filler content. We are looking for someone who can create posts that parents and students actually stop and pay attention to.2. Webinar Decks & Visual Campaign AssetsWebinars are a core part of our marketing engine, and this role will support the creation of high-quality visual assets that bring campaigns to life.This includes:Creating and polishing webinar slide decksSupporting ebook, guide, flyer, landing page, and ad asset creationCreating simple campaign visuals in Canva or similar toolsAdapting content for different markets and audiencesMaking sure assets are clear, polished, on-brand, and easy to understandYou should enjoy making information look good. A big part of this role is taking raw ideas and turning them into content people actually want to read, watch, or attend.3. Campaign & Community SupportYou’ll support marketing campaigns across Rise and BDSA, especially where content, social, and community engagement come together.This includes:Supporting webinar launches, event promotion, and campaign rolloutsCreating content for student stories, testimonials, case studies, and parent-facing education topicsHelping build community-style content around student growth, admissions, skills development, and early profile buildingRepurposing long-form content into social posts, short videos, carousels, and email/landing page contentWorking with the marketing team, strategists, designers, and performance teams to deliver campaigns on timeWho This Role Is ForThis role could be a strong fit if:You genuinely enjoy creating contentYou have a strong eye for design, layout, and visual storytellingYou understand social media beyond just posting regularlyYou can turn a rough idea into a polished asset quicklyYou like testing hooks, formats, angles, and messagingYou care about education, students, self-development, or admissionsYou are organized and can manage multiple small projects at onceYou take feedback well and improve quicklyYou are comfortable working remotely and independentlyYou do not need to be micromanaged to get things doneYou might be a fresh graduate, junior marketer, content creator, social media associate, or designer-leaning marketer. We care more about your work quality than your exact years of experience.Required SkillsStrong visual eye and good design tasteExperience creating social media content, especially Instagram posts, reels, carousels, or short-form videoStrong writing skills for captions, hooks, headlines, and short-form copyAbility to create polished slide decks and campaign assetsComfortable using Canva, Google Slides, or similar design/content toolsStrong attention to detailGood time management and ability to deliver on deadlinesComfortable receiving feedback and making quick revisionsStrong communication skills in a remote teamNice to HaveExperience in education, admissions, tutoring, personal development, or student-facing brandsExperience creating webinar decks, ebooks, or lead-gen assetsBasic understanding of paid social, email marketing, landing pages, or campaign funnelsExperience with TikTok, Instagram Reels, YouTube Shorts, or short-form video editingExperience with Webflow, Marketo, ChatGPT, or simple AI content toolsUnderstanding of private school, boarding school, or university admissions audiencesWhat We’ll Look AtPlease share a portfolio or samples of work, such as:Social media postsReels or short-form videosCarouselsSlide decksCampaign assetsLanding page contentEmail or ad copyAny content project you are proud ofIf you do not have a formal portfolio, you can share a short sample showing how you would create content for Crimson Rise or BDSA.Why This Role Is DifferentIn this role, you will not just “manage social media.”You will help shape how two growing education brands show up across campaigns, webinars, social channels, and parent-facing content.You’ll get exposure to:Global campaigns across the US, APAC, MENA, and beyondEducation marketing for ambitious families and studentsSocial media strategy, campaign execution, and visual storytellingWebinar and event marketingBrand-building across early-stage education productsA fast-moving team that values good ideas, strong execution, and continuous improvementWhy Crimson?Flexible working environment, you will be empowered to structure how you workOption to work from our many locations/remotely around the globe (role dependant) with us!Limitless development and exposure- our internal promotions/role changes made up 33% of all recruitment last year.$1,000 training budget per year- we love to level up!Psychologist on staffRadical Candour is a feedback approach we live byWe’re a global player with 28 markets (and growing) across the globe! If you're passionate about education and people and looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you!Please keep an eye on your spam / junk email folder for correspondence from Team Tailor.Good luck!