Marketing and Media Coordinator

DescriptionGENERAL DESCRIPTION:The Marketing & Media Coordinator will be responsible for effectively reaching internal and external audiences and contributing to positive brand reputation for Carolina Health Centers. For both CHC and its supporting foundation, this position will be responsible for and/or assist in projects relating to digital marketing, social media, website maintenance, photography, videography, and graphic design. The Marketing & Media Coordinator must create campaigns/projects and be able to track these tasks to completion. DUTIES AND RESPONSIBILITIES:For both CHC and its supporting foundation -Exercises independent judgment regarding organizational communications, marketing, and brand strategiesDevelops and implements marketing and public relations plansDetermines campaign priorities and allocation of communications resourcesAnalyzes digital insights and adjusts strategies to align with successesOversees and executes creation of marketing materials, including but not limited to, media advertising, signage, organizational literature, department-specific literatureMaintains inventory of organizational/marketing materials and distributes as neededManages corporate social media accounts (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) and creates engaging contentManages CHC and Foundation websitesCreates and executes content/campaign ideas for social mediaEngages professionally and appropriately on behalf of CHC with digital audiences for growth and reputation management (social media comments, Google reviews, etc.)Manages, produces, and edits photography/video/audio projects with critical attention to create content consistent with corporate brand and imageREPORTING RELATIONSHIPS:Responsible to:Directly supervised by Executive Director – Foundation & DevelopmentWorkers supervised:§ NoneInterrelationships:Must maintain exceptional working relationships internally and externallyThis job description is not designed to cover or contain an exhaustive list of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.RequirementsREQUIREMENTS:All employees of Carolina Health Centers, Inc. are expected to perform the duties of their job and behave in a manner consistent with the Corporate Philosophy which supports the values of: respect, honesty, integrity, openness, transparency, diversity, inclusion, stewardship, and innovation.In addition, this position requires:Education:- Bachelor’s degree in graphics, communications, marketing, media, or a combination of relevant work experience.Work Experience:- 1-2 years of experience in related field preferredLicensure and Certification:- None requiredSkills:- Demonstration of strong communication skills (orally and in writing)- Great interpersonal and organizational skills- Proficient in use of computer and keyboard- Able to establish and maintain effective working relationships- Knowledge of HIPAA and ability to maintain confidentiality- Able to manage self and environment calmly and appropriately in stressful situations- Working knowledge of Canva, Photoshop, and other media editing software- Must have a valid driver’s license and safe driving record- Able to work flexible hours on occasionPhysical Abilities:- Stand for extended periods of time- Sit for extended periods of time- Able to push, pull and reach, sit, stoop and stretch- Have full range of body motion- Have the hand-eye coordination and manual dexterity needed to operate a computer, telephone, copier, and media equipment- Required to talk and hear- Vision abilities required for this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focusWork Environment:At times, this job involves exposure to customer/patient elements. This job also operates in a professional office environment. This role routinely uses standard Office equipment such as computers, telephones, photocopiers, filing cabinets, and fax machines. Remote options are available and dependent on work efficiency