Marketing Analytics and Campaign Associate

About BritannicaThe Britannica Group owns two of the world’s most valuable and trusted sources of knowledge: Encyclopaedia Britannica and Merriam-Webster. Britannica has been operating since 1768, and Merriam-Webster since 1831, and these digital-first brands now serve a global audience of more than 200 million users a month and over 14 million newsletter subscriptions – with reference and lifestyle content, games and interactive features.About the RoleThe Marketing Analytics & Campaign Associate is responsible for executing, managing, and optimizing engagement campaigns, including "Boost" and cross-pollination initiatives, aimed at increasing subscriber engagement and retention. This role involves partnering with cross-functional teams like Business Insights, Editorial, and Product to manage the end-to-end campaign lifecycle—from audience selection and deployment to reporting and analysis—while leveraging data insights to provide recommendations for improved targeting and overall campaign effectiveness. ResponsibilitiesExecute and optimize Boost campaigns designed to increase engagement among inactive, low-engagement, and declining subscriber segments.Partner with Business Insights and Editorial teams to implement audience engagement strategies, campaign recommendations, and content selections.Manage audience setup, campaign deployment, QA, scheduling, and reporting for Boost campaigns and other engagement initiatives.Execute cross-pollination campaigns across the newsletter portfolio, including new launches, established newsletters, and partner brands.Manage campaign calendars, testing plans, deployment, and performance reporting for cross-pollination initiatives.Analyze audience behavior, engagement trends, and campaign performance to identify optimization opportunities.Own reporting and provide recommendations to improve targeting, engagement, conversion, and overall campaign effectiveness.Support promotional campaign initiatives and surveys through audience selection, campaign setup, deployment, reporting, and analysis.Partner with Editorial, Marketing, Product, and Analytics teams to ensure campaigns are executed accurately and on schedule.Maintain campaign documentation, reporting dashboards, and operational workflows.Focus AreasCross-Pollination (CP)Boost CampaignsPromotional Campaign InitiativesSurveys 2-4 years of experience in marketing analytics, audience development, campaign management, email marketing, or digital marketing.Experience analyzing campaign performance and translating data into actionable recommendations.Experience supporting audience growth, engagement, retention, or conversion-focused campaigns.Strong analytical skills and experience working with reporting tools and performance metrics.Highly organized with strong project management and communication skills.Preferred ExperienceExperience working in newsletter, media, publishing, or subscription-based businesses.Familiarity with Looker, GA4, and other analytics and reporting platforms.Experience with audience segmentation, A/B testing, and campaign optimization.Familiarity with basic email HTML and email QA best practices.Compensation: $70,000 - $85,000 per year Health Care Plan (Medical, Dental & Vision)Retirement Plan (401k, IRA)Life Insurance (Basic, Voluntary & AD&D)Paid Time Off (Vacation, Sick & Public Holidays)Family Leave (Maternity, Paternity)Short Term & Long Term DisabilityTraining & DevelopmentWork From Home