Marketing Analyst, Global Marketing

It's fun to work in a company where people truly believe in what they are doing!ROLE SUMMARYNeogen is looking for a Marketing Analyst who connects market intelligence to campaign performance. This is not a pure research role, and it is not a pure reporting role. It is the connective tissue between market insight and pipeline impact.You will own the analytics that power our global demand generation programs, from ABM performance tracking and pipeline attribution to competitive intelligence and market sizing. You will turn multi-source data into clear decisions for marketing leadership, regional teams, and executive stakeholders, and you will automate the work behind those decisions so the intelligence is repeatable rather than manual.The right person has worked at the intersection of CRM data, marketing automation, BI dashboards, and strategic analysis, and knows how to get from a raw Salesforce export to an executive-ready insight.Marketing Analyst, Global MarketingAbout the RoleNeogen is seeking an experienced Marketing Analyst, Global Marketing to serve as a senior analytical partner connecting market intelligence, marketing performance, and business outcomes across our global organization.This role will lead complex marketing analytics and market intelligence initiatives that support global demand generation, commercial strategy, and investment decisions. The Marketing Analyst will provide expertise across campaign performance, pipeline attribution, account-based marketing (ABM), competitive intelligence, market sizing, segmentation, and marketing data strategy.Operating with a high degree of independence, this role will transform complex, multi-source data into actionable insights for senior marketing and commercial leaders. The Marketing Analyst will also identify opportunities to automate reporting, strengthen data quality, and establish scalable analytical approaches that can be used consistently across regions and business teams.Essential Duties and ResponsibilitiesIn this role, you will make an impact by:Lead end-to-end performance analytics for global demand generation programs, including ABM, paid media, email, eCommerce, and eventsDevelop analytical frameworks that connect marketing activity to pipeline, revenue, customer engagement, and broader business outcomesBuild and maintain advanced dashboards and reporting solutions in Power BI and Salesforce to provide visibility into pipeline contribution, campaign ROI, channel effectiveness, and marketing performanceMonitor and analyze full-funnel performance, including MQL-to-SQL conversion, pipeline velocity, cost per lead, customer engagement, and revenue attributionAnalyze complex campaign and audience data across Salesforce, Demandbase, Eloqua, Google Ads, LinkedIn Campaign Manager, Microsoft Advertising, and other marketing platformsLead the automation of recurring reporting processes, including monthly reporting, quarterly business reviews, executive reporting, and other recurring analyticsEstablish scalable reporting approaches that improve accuracy, consistency, efficiency, and accessibility across global marketing teamsMonitor and analyze global market trends, industry dynamics, customer behavior, and regulatory developments relevant to Neogen's marketsConduct competitive intelligence related to product launches, pricing activity, partnerships, positioning, and go-to-market strategiesTranslate competitive and market intelligence into concise, actionable insights for marketing and commercial leadershipLead and support market sizing and opportunity analysis, including TAM, SAM, SOM, segmentation, and market share modelingIntegrate voice-of-customer data, field insights, third-party research, and internal data to identify market opportunities and unmet customer needsIdentify emerging trends, whitespace opportunities, and changes in customer buying behavior that may influence marketing or commercial strategyProvide subject matter expertise for marketing data quality, account segmentation, CRM hygiene, campaign member accuracy, and reporting standardsDevelop and maintain audience segmentation frameworks supporting ABM and other targeted marketing strategiesDesign and improve automated data workflows connecting marketing platforms, CRM data, and business intelligence toolsPartner with Sales, Finance, Marketing Operations, IT, and regional marketing teams to establish consistent data definitions, attribution methodologies, and reporting standardsServe as a senior analytical partner to marketing and commercial leaders, providing insights that support campaign strategy, portfolio priorities, resource allocation, and investment decisionsSupport annual planning, long-range forecasting, and budget processes through market, customer, and marketing performance analysisDevelop executive-level presentations that translate complex data into clear business implications and recommendationsProvide analytical guidance and expertise to cross-functional and regional stakeholdersIdentify and lead continuous improvement opportunities across marketing analytics, reporting, data quality, and automationManage multiple complex analytical initiatives with significant independence while balancing priorities and stakeholder needs across a global organizationBasic QualificationsBachelor's degree in Business, Marketing, Data Analytics, Economics, or a related field8+ years of professional experience in marketing analytics, marketing operations, business intelligence, data analysis, market intelligence, or a related analytics-focused roleHands-on experience with Salesforce CRM, including reporting, campaign data, and data import/export workflowsDemonstrated experience using Microsoft Power BI to develop dashboards and reporting solutions from multiple data sourcesExperience using a marketing automation platform such as Eloqua, Marketo, or HubSpotExperience analyzing marketing performance across multiple channels, such as paid search, display, social media, email, eCommerce, or eventsExperience analyzing marketing funnel, pipeline, campaign performance, or revenue attribution dataExperience working with large datasets using Excel and SQLExperience developing recurring reports, dashboards, and analytical deliverables for business or executive stakeholdersExperience translating complex quantitative and qualitative data into actionable business insightsExperience managing multiple analytical projects or workstreams with cross-functional stakeholdersStrong analytical and problem-solving skillsStrong written and verbal communication skillsAbility to independently manage priorities, deadlines, and deliverables in a global, cross-functional environmentPreferred QualificationsExperience with account-based marketing platforms such as Demandbase, 6sense, or TerminusExperience using Python or similar scripting tools for data analysis, workflow automation, or reporting automationExperience supporting global or multi-region marketing organizations across North America, EMEA, LATAM, or APACB2B marketing or demand generation experience within food safety, animal health, diagnostics, life sciences, or another technical or regulated industryExperience conducting market sizing, segmentation, competitive intelligence, or market share analysisExperience developing or supporting marketing attribution methodologiesExperience building audience segmentation frameworks for ABM or targeted marketing programsExperience automating recurring reporting or replacing manual processes with scalable data workflowsExperience supporting annual planning, forecasting, budgeting, or strategic investment decisions through analyticsExperience presenting analytical findings and recommendations to senior business leadersExperience with tools or platforms such as GA4, Optimizely, or JiraWhat Will Help You SucceedAbility to operate as a senior individual contributor and analytical subject matter expertStrong analytical curiosity and the ability to identify the business implications behind the dataAbility to connect marketing activity, customer behavior, pipeline performance, and broader business outcomesStrong attention to detail and commitment to data integrityAbility to simplify complex analysis and communicate findings to technical and non-technical audiencesStrong business judgment and ability to determine which insights are most relevant to decision-makersAbility to influence cross-functional stakeholders through data and analytical expertiseComfort working with complex information across multiple systems, regions, and business functionsStrong organizational and project management skillsAbility to independently lead complex analytical initiatives from initial question through recommendationContinuous improvement mindset with a focus on automation, scalability, and process efficiencyAbility to collaborate effectively across Marketing, Sales, Finance, IT, and regional teamsKey Tools and PlatformsSalesforce | Power BI | Demandbase | Eloqua | Google Ads | LinkedIn Campaign Manager | Microsoft Advertising | SQL | Excel | Python | GA4 | Optimizely | JiraWhy NeogenAt Neogen, we believe that taking care of our employees allows them to do their best work. When you join our team, you'll enjoy competitive benefits and the opportunity to make a meaningful difference every day.Benefits include:Benefits starting on Day One: Medical, dental, and vision coverage begin on your first day of employment401(k) with company match: Invest in your future with retirement savings and company contributionsPaid Time Off (PTO): Enjoy paid time off so you can rest, recharge, and spend time with those who matter mostCareer Growth Opportunities: We are committed to providing the tools, training, and support to help you grow your careerMeaningful Work: Be part of a team whose work has a real impact on our customers, communities, and the world around usCollaborative Culture: Join a team that values innovation, respect, teamwork, and continuous improvementCome Be Part of a Mission That Matters!From inside the farm gate to our dinner plates, Neogen protects the world's food supply. Through a variety of animal healthcare products and food safety solutions for dangerous bacteria, allergens, toxins, drug residues, and much more, Neogen is there, and you can be too.#ApplyNowCome Be Part Of A Mission that Matters!From inside the farm gate to our dinner plates, Neogen protects the world’s food supply. Through a variety of animal healthcare products, to food safety solutions for dangerous bacteria, allergens, toxins, drug residues and much more, Neogen is there — and you can be too.