Marketing Analyst

Can you translate high level marketing objectives into structured analytical approaches and prompts that become replicable across a book of clients?TopRank Marketing is looking for someone to join our team that can collect, analyze and interpret data to translate into clear, executive-ready narratives using Google Slides and Looker, tailored to client and internal stakeholder needs.This role is Contract-to-Hire and 100% remote.What You’ll Be DoingPerformance Analysis & InsightsAnalyze performance within a centralized data warehouse across paid media, organic search, content, social, email, and web analyticsIdentify trends, anomalies, and drivers of performanceConnect campaign metrics to business outcomes (leads, pipeline, revenue when available)Provide summaries with recommended next actions by following analytics threads and uncovering non-obvious insights, not just metricsAttribution & Funnel AnalysisSupport multi-touch attribution and funnel performance analysisEvaluate channel contribution across awareness → conversionAssist with CAC, ROAS, LTV, and efficiency analysis where data allowsMeasurement and ReportingBuild, maintain, and optimize client dashboards and recurring reportsTranslate performance data into clear, client-ready insights, tailored to client and internal stakeholder needsIdentify and ensure accuracy, consistency, and documentation of KPIs and performance drivers across accountsSupport weekly, monthly, and quarterly client reporting cadencesClient & Team PartnershipPartner with clients to gain access to data sourcesDraft and maintain measurement methodologies, which can be nuanced for each client and metricProvide make-sense contextualization of metrics: benchmarking that worksPartner with client service, strategy, search, content, and design teams to inform planning, optimization, and client performance discussions. Support department and agency leadership with data-backed perspectives on agency offerings, measurement approaches, and emerging opportunitiesAnalytics Implementation & QAHelp implement and QA tracking across platforms (GA4, Google Tag Manager, Ad platform pixels, Conversion events, etc)Validate data accuracy and troubleshoot tracking issuesCoordinate with dev teams or clients on data access and permissionsEnsure analytical with is grounded in accurate, well-understood data definitions and assumptionsIdentify gaps or limitations in available data and proactively recommend improvements or workaroundsDocument key methodologies, recurring prompts, and insight frameworks to support consistency and scalabilityWhat Experience You Need To Have5-7 years of experience as a marketing analyst, performance analytics or similarUnderstanding of attribution models, funnel analysis and KPI frameworksCan distinguish signal vs. noise in performance dataComfortable making recommendations—not just reporting numbersData hygiene, QA, and troubleshooting mindsetStrong proficiency in analytics (GA4, Adobe Analytics), Google Looker Studio (or similar BI tools), BigQueryExcel in communication: comfortable presenting to internal teams and clients and tailoring insights to the different audiencesStrategic and business skills: connecting metrics to marketing and business goals (translation of data into insights, and insights into recommended marketing actions) across different channels in integrated programsExperience supporting marketing programs across channels such as search, content, paid media (Google Ads, LinkedIn, Meta, etc.) and website performance.Full understanding of Microsoft and Google SuitesAt least 3 years of agency experience (comfortable working across multiple clients & industries), strong prioritization and time management, adaptable to different tech stacks and data maturity levels and detail-oriented while managing fast-paced workloadsWhat We’d Prefer You Also HaveExperience in data warehouse architecture (bonus points for direct experience with Improvado)What’s In It For YouWork with one of the most respected B2B marketing agencies in the industryWork with exciting B2B brands and campaignsPortfolio-worthy projects and client exposureFlexible work schedule from homeCollaborative and supportive team culture (our people are the BEST!)Opportunities to grow your skills and contribute strategicallyPotential option for full-time work with full benefit package including generous time off, health, dental and vision benefits, 401(k) contributions, and more