We are seeking a talented and experienced individual join our team as a Marketing Analyst reporting to our Director, CRM Marketing. This individual will support and help drive data-backed decision-making. This role will be responsible for analyzing marketing performance, identifying trends, and providing actionable insights to optimize our marketing strategies. The ideal candidate is highly analytical, detail-oriented, and passionate about leveraging data to improve marketing effectiveness.
The ideal candidate has a strong track record of leading analytics across marketing channels, as well as excellent communication skills to present complex findings concisely with a strong focus on data accuracy and integrity and actionable recommendations.
- Bachelor's degree in business analytics, marketing analytics, economics, statistics, data science, or a related field
- 3-7 years of experience in data analysis with emphasis on web, google analytics and customer dynamics/ segmentation
- 3-7 years of experience in a similar role, specifically in marketing data analysis, with focus on ROI and channel performance
- This position requires experience with Digital analytics platforms, CRM and data visualization tools
- Experience with statistical tools such as R or SAS, and query tools such as SQL
- Experience in developing predictive models to forecast the impact of marketing spend
- Excellent communication and interpersonal skills
- Strong business acumen with the ability to translate data insights into actionable recommendations for marketing team members
- Strong problem-solving skills and ability to work both independently and collaboratively in a fast-paced dynamic environment
- Experience in advertising effectiveness analysis, marketing mix modeling, multi-touch attribution and ROI measurement
- Experience supporting A/B/M testing, personalization, and programmatic teams/functions
- Experience with Google & Meta reporting platforms including but not limited to GA4, Meta Business Suite, Google Ads, etc.
- Experience in keyword research (Moz, SEOClarity, SEMRush, Google Search Console, etc)
- Experience in custom data tagging and structure via Google Tag Manager
- Experience with digital conversion rate optimization and journey modeling
- Experience with digital A/B testing (Monetate, Google Optimize, or alternatives)
Supervisory responsibilities
None
Travel
- Position is available to be fully remote. Candidate may work in Philadelphia office if local. Candidate might be required to travel from time to time for meetings, conferences or hospital visits
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Working Environment
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.
CVP does not discriminate in hiring or employment on the basis of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability,
genetic information, veteran status, marital status, or any other characteristic protected by applicable law.