Marketing Agency Content Writer

Objective To support clients by taking over content creation across web, SEO, and brochures, while maintaining high-quality, conversion-focused content. Profile Overview This client is a small, fast-moving agency serving a diverse client base across industries including manufacturing, home services, and nonprofits. They require a versatile, generalist writer who can adapt tone, style, and messaging across multiple verticals. The ideal candidate is skilled in SEO website copy, blog writing, and marketing collateral (e.g., brochures, guides), with a strong emphasis on sales-driven, conversion-focused content. The writer should be comfortable working from structured briefs and integrating into an existing, linear workflow. Scope Estimated 10 hours per week to start (45 hours/month), with potential to scaleTimeline: May Responsibilities Write SEO-optimized website copyProduce blog content aligned with SEO strategiesDevelop marketing collateral, including brochures and guides (short- and long-form)Translate briefs into clear, compelling, and brand-aligned contentCollaborate with internal stakeholders when needed (especially for larger web projects)Conduct interviews or discussions for more complex projects (e.g., full websites)Ensure all deliverables are conversion-focused and marketing-drivenUse AI tools as needed for efficiency, while ensuring final output is fully humanized Skills and Qualifications Proven experience in SEO writing, website copy, and marketing contentStrong ability to write for conversion and sales-focused messagingComfortable working across multiple industries and tonesAbility to follow structured briefs and content strategyExperience with AI-assisted writing tools, with strong editing and refinement skillsBackground in marketing, communications, journalism, or equivalent experience preferredAbility to balance creative and strategic writing About Client Client is a boutique agency based in South Bend, Indiana, offering services across web, design, and studio production. The team operates with a streamlined, collaborative workflow and serves a wide variety of industries, requiring adaptable and high-quality content across all client engagements.