Manager, Portfolio Marketing & Campaigns

About the roleThe Manager, Portfolio Marketing & Campaigns is a strategic marketing role responsible for shaping how The Channel Company positions its portfolio in the market and bringing that strategy to life through integrated, buyer-centric marketing campaigns. Working closely with commercial, sales, and cross-functional teams, this role develops compelling portfolio messaging, executes multi-channel campaigns, and measures marketing's contribution to pipeline, engagement, and business growth. This position is ideal for a marketer who enjoys balancing strategic thinking with hands-on execution and thrives in a collaborative, fast-paced B2B environment.What you'll doPortfolio Positioning & Market AlignmentOwns the development and evolution of messaging, positioning, and value propositions across TCC’s global portfolio of solutionsAlign portfolio narrative to key buyer personas (Marketing Leaders, Channel Leaders, Partner Leaders) and their business prioritiesTranslate market insights, partner dynamics, and buyer needs into portfolio-level go-to-market strategy and messaging frameworks. Ensure consistency between portfolio messaging, sales narratives, and campaign executionEstablish and maintain the core messaging architecture used across sales, marketing, and client-facing execution teams Campaign Activation & ExecutionDesign and launch integrated, multi-channel campaigns (digital, events, content syndication, paid media, email, social) that activate portfolio positioning and commercial prioritiesOwn end-to-end campaign lifecycle: brief → build → launch → optimize → report, ensuring alignment to portfolio messaging and go-to-market strategy.Partner with sales, product/portfolio, and delivery teams to align campaigns with pipeline and revenue goalsCoordinate across internal teams to ensure campaigns are executed on time, on message, and on budgetEnsure all campaigns are grounded in and reinforce defined portfolio messaging and value propositions Campaign Performance & Success ArticulationDemonstrate the value of our marketing efforts back to the business: define KPIs tied to pipeline, engagement, partner activation, and revenue influencePartner closely with leadership and Communities marketing to establish and follow consistent shared processes and reporting standardsAnalyze campaign performance and funnel progression to identify optimization opportunitiesTranslate results into clear, executive-ready narratives that articulate business impact (pipeline generated, influence, engagement lift)Build repeatable reporting frameworks that reinforce TCC’s value to clients and internal stakeholders Social Campaigns & Content ActivationDevelop and manage social media campaigns that amplify portfolio offers and integrated programsCreate and oversee campaign-aligned content across LinkedIn and priority channelsManage social calendars, paid promotion, and audience targeting strategiesMonitor engagement and optimize campaigns based on performance insights Commercial & Cross-Functional PartnershipPartner directly with sales teams to support pipeline generation, new business, and renewalsCollaborate with GTM Strategy, Marketing, and Delivery to ensure programs are strategically aligned and executableAct as a connector across portfolio, campaign execution, and sales enablement to improve speed and consistencyContribute to building scalable, repeatable campaign frameworks across the TCC portfolioQualifications3-6 years in B2B technology portfolio, or integrated marketing (technology/channel ecosystem preferred)Proven experience owning portfolio-level or product marketing positioning and messaging, not solely campaign executionProven success launching and managing multi-channel campaigns that drive pipeline, grounded in defined-portfolio positioning and go-to-market strategy. Strong understanding of demand generation, partner marketing, and B2B buyer journeys, including how they inform portfolio positioning and go-to-market strategyExperience with marketing automation, CRM, and campaign performance reportingStrong storytelling and communication skills—able to translate data into business impactSalary Range: $90,000 - $120,000Benefits:All full-time employees of The Channel Company enjoy benefit offerings such as medical, dental, vision, tele-health, disability, life insurance, health savings accounts, paid parental leave, company matched 401k, unlimited PTO, sick time, and 15 company paid holidays. At The Channel Company we truly value work/life balance, are 100% remote, and employees enjoy flexible working hours. Beyond that, we are an innovative, collaborative, and inclusive group of employees who come together to overcome challenges and achieve best-in-class results.Individuals seeking employment at our company are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.* The Channel Company is licensed in the following states: AZ, CA, CO, CT, FL, GA, ID, IL, KS, LA, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NY, OH, OR, PA, RI, SC, TN, TX, UT, VA, WA. To be considered for this opportunity, you must reside in one of these listed states.