Manager, Partner & Channel Marketing

ABOUT THE POSITIONThe Manager, Partner & Channel Marketing owns lead generation through strategic partners, professional associations, buying groups, franchises, and event-based marketing programs. This role is responsible for building scalable partner acquisition programs and delivering pipeline through trade shows and co-marketing initiatives. This position works cross-functionally with Sales, Demand Generation, Content, and Product Marketing to activate high-intent prospects through trusted ecosystems. This is a hands-on, revenue-impacting, individual contributor role.ESSENTIAL FUNCTIONS – RESPONSIBILITIES:Partner & Channel Marketing:Build and scale lead generation programs across:·       Strategic technology partners·       Professional associations·       Buying groups·       Franchise systemsDesign co-marketing strategies including:·       Email campaigns·       Webinars·       Sponsored content·       Member promotions·       In-person events·       Manage partner lead flows, SLAs, tracking, and reporting·       Own partner program activation, not just recruitmentTrade Shows & Events:·       Own the annual trade show strategy and budget·       Select shows based on: Market alignment, Pipeline potential and Historical ROI·       Partner with Sales on:o   Booth staffingo   Lead capture strategyo   Onsite marketing opportunitieso   Pre- and post-show outreach.·       Build standardized event ROI reporting tied to pipeline and revenueCross-Functional Execution·       Coordinate with Demand Gen & Revenue Operations on:o   Campaign executiono   Lead routingo   Attribution & reporting·       Partner with Sales on:o   Pipeline accelerationo   Channel-specific sales enablement·       Partner with Content on:o   Partner toolkitso   Co-branded contento   Event assets·       Partner with Product Marketing on:o   Partner positioningo   Verticalized messagingo   Vertical specific competitive differentiation·       Perform other duties as assignedQUALIFICATIONS5–10 years in:Partner marketingChannel marketingField marketingEcosystem marketingB2B SaaS experience preferredDemonstrated ownership of:Partner lead generation programsTrade show pipeline attributionExperience working directly with:Sales teamsDemand generationProduct marketing·       Partner activation strategy·       Event ROI modeling·       Pipeline analytics·       Campaign orchestration·       Cross-functional leadership·       Budget ownership·       SalesForce familiarityWORK ENVIRONMENTMonday through FridayFast-paced environment with opportunities for growth and rewardCompany promotes work/life balance to achieve maximum performance professionally and personallyCOMPENSATION AND BENEFITSWe value hard work and on-the-job-excellence and offer competitive compensation and benefits packages:Position offers a Base SalaryMedical, Dental, Vision, Life and 401(k) benefits are offeredFlexible Time Off (FTO)