Manager Marketing Planning

Manager, Marketing PlanningLocation: Manitoba, Saskatchewan, Ontario (Hybrid or Remote) Company: RFNOW Inc.About RFNOWRFNOW is bringing high-speed fiber internet to rural communities across Manitoba and Saskatchewan. As we continue to expand, we’re focused on delivering not just connectivity—but a better customer experience and stronger community impact.The RoleWe’re looking for a Manager, Marketing Planning to bridge strategy, execution, and performance—owning how marketing, sales, and territory planning come together to drive measurable growth.This is a highly cross-functional role for someone who thrives in a data-driven environment, and can translate targets into coordinated action across channels, teams, and communities.You will play a critical role in ensuring RFNOW consistently meets its growth targets through strong go-to-market planning, funnel management, and continuous optimization.Key Responsibilities1. Go-to-Market Planning & ExecutionDevelop and own quarterly go-to-market (GTM) plans aligned to company growth targetsTranslate sales targets into:Channel-level marketing plansPromotional strategiesTerritory-level execution prioritiesDefine optimal channel mix (digital, D2D, call centre, community events, partners)Lead execution of key growth programs, including:Cross-sell and upsell campaignsProcess improvement initiativesOnboarding and scaling new partners and vendorsDevelop and execute plans to meet sales targets, improve processes, and enhance EBITDA performance2. Sales Funnel Ownership & Performance ManagementActively manage the end-to-end sales funnel to ensure performance is on track to targetsPartner with data and analytics teams to maintain accurate, up-to-date funnel reportingMonitor pipeline health, including:Lead volumeConversion ratesChannel performanceIdentify gaps vs targets and take proactive action to close them3. Sales & Territory AlignmentWork closely with Territory Manager and Sales Channels to:Forecast required lead volumes and traffic by channel and regionWork with Channel partners to align sales capacity and staffing with demand generation plansSupport coordinated rollout of campaigns across rural communitiesEnsure strong alignment between marketing plans and field execution realities4. Performance Tracking, Insights & OptimizationTrack and report on weekly performance metrics, including:Conversion rates by channelPerformance by territoryImpact of campaigns and promotional tacticsAnalyze variances to target and clearly identify:Root causes of underperformanceOpportunities to scale what’s workingRecommend and coordinate data-driven actions to improve results across channels. Work with Channel partners to deliver programs to improve sales results.5. Market & Community PlanningTrack and report on market penetration by communityIdentify high-opportunity areas to prioritize marketing and sales investmentSupport strategic decisions on where and how to deploy resources for maximum growth6. Executive Reporting & CommunicationSupport the creation of Executive-level presentations and reportingTranslate complex data into clear, actionable insights and recommendationsProvide visibility into performance, risks, and opportunitiesWhat Success Looks LikeClear, actionable GTM plans tied directly to revenue and EBITDA targetsStrong visibility and control over sales funnel performanceConsistent achievement (or overachievement) of sales targetsImproved conversion rates and channel efficiencyData-driven decision making embedded across marketing and salesHigh-impact programs executed effectively across multiple channels and regionsQualifications4-6+ years experience in marketing strategy, revenue operations, sales planning, or demand generationStrong analytical mindset with experience in funnel management, forecasting, and performance trackingProven ability to work cross-functionally with sales, marketing, and operations teamsExperience managing or influencing multi-channel go-to-market strategiesAbility to translate data into clear business decisions and execution plansComfortable operating in a fast-paced, growth-oriented environmentNice to HaveExperience in telecom, ISP, or subscription-based servicesFamiliarity with rural markets or multi-territory operationstoolsWhy Join RFNOWBe part of a mission-driven company transforming rural connectivityHigh-impact role with direct ownership of growth performanceOpportunity to shape how marketing, sales, and planning operate togetherWork in an environment that values ownership, speed, and practical executionRFNOW Inc. is an equal opportunity employer. We welcome applications from people from all backgrounds and capabilities. Applicants are welcome to request necessary accommodations throughout our employment process." If interested, please apply on our career centre: Career Centre | Recruitment or email us your resume and the position you are applying to at careers@rfnow.net. To view career information and to find our career center link, visit our career page, www.rfnow.com/careers . We are excited to hear from you!About RFNOW Inc.RFNOW Inc. is a successful, dynamic organization with opportunities to grow and specialize in a number of areas within the field of technology and construction including broadband wireless communication, fiber optics, network architecture/maintenance, directional drilling, cable plowing, line locating, tower building, residential and commercial service connections, and heavy equipment operation and maintenance. Learn more at www.rfnow.com