Manager, Marketing Operations

About the roleAs the Marketing Operations Manager, you will play a critical role in helping the Marketing team scale new programs, experiment effectively, and deepen our engagements with both prospects and customers. You’ll own the orchestration and execution of tech-enabled campaigns that allow the team to launch faster, nurture leads more intelligently, and partner on growth-oriented activities. With the MarTech stack — including platforms like HubSpot, Qualified, HockeyStack, and others — as your domain, you’ll ensure the systems are optimized, integrated, and aligned with the broader marketing and sales strategy.This is a highly collaborative, cross-functional role ideal for a systems-minded, data-driven marketing operator who thrives in fast-paced environments. You’ll work closely with leaders across Marketing, Revenue Operations, and Sales to ensure seamless execution of campaigns, automation, and lead management processes that fuel pipeline growth. The ideal candidate is both strategic and hands-on, equally comfortable designing scalable workflows in HubSpot (and other tools) as they are partnering with stakeholders to align marketing operations with business goals.This role reports to the Head of Demand Generation, with a base compensation range of $105,000–$173,000. In addition to base salary, Medallion offers equity and a comprehensive benefits package. Final compensation will be determined based on a variety of factors including experience, skills, and location.What you'll doManagement & optimization of key tools (Hubspot, Qualified, HockeyStack, et al.)Oversee the management, integration, and optimization of key GTM platforms (HubSpot, Qualified, HockeyStack, and additional tools as adopted).Own the setup, configuration, and ongoing optimization of HubSpot to ensure seamless lead management, marketing automation, and campaign execution. Ensure HubSpot is fully integrated into the GTM strategy, aligning workflows with broader marketing and sales objectives.Drive consistent processes and data flow across the GTM stack, ensuring integrations between platforms are properly configured and optimized. Evaluate and implement best practices to maximize performance across all tools, supporting revenue operations, campaign measurement, and pipeline acceleration.Campaign execution & automationIn partnership with Demand Gen team and leveraging our full MarTech stack, build, execute, and optimize marketing campaigns (email, web, and other digital channels) to drive engagement and lead conversions.In partnership with the Customer success team, build, execute, and optimize customer marketing programs to expand upsell and cross-sell Develop and refine automated workflows, drip campaigns, and lead nurturing sequences to accelerate leads through the funnel.Lead scoring, segmentation & data governance/hygieneRegularly partner with Marketing leads to measure and maintain lead scoring models to help sales prioritize high-value prospects.Implement and refine audience segmentation strategies to improve targeting and engagement.Establish and enforce SOPs for data cleanliness, accuracy, and compliance with regulatory requirements (e.g., opt-in/out, privacy laws).Email marketing & engagementOversee the creation, deployment, and optimization of email campaigns, ensuring high deliverability, open rates, CTRs, and conversions.Implement A/B testing, personalization, and segmentation strategies to maximize email effectiveness.Qualifications5+ years of experience in marketing operations preferably within Enterprise B2B SaaS or Health Tech environments, with a track-record of optimizing systems and campaigns at high growth companies.Are highly proficient in marketing automation platforms and integrated MarTech tools, with strong preference for candidates experienced in HubSpot.Are comfortable working collaboratively to bridge strategy and execution to design scalable workflows and uphold data governance across the GTM stackHave strong analytical instincts: you draw insights from data, measure campaign and system performance, maintain clean and governed data, and drive improvements of efficiency, lead quality, and funnel velocity.Bring exceptional communication skills and are comfortable talking both technically (e.g., integrations, data flows, system configuration) and strategically (e.g., how these efforts yield value for the rest of the sale org and marketing team, how MarTech maturity enables program testing, campaign scaling, and growth with precision).