Manager, Marketing Data Strategy & Activation

We would love for you to explore other opportunities within Asurion.Job Title: Manager, Marketing Data Strategy & ActivationLocation: Nashville Gulch / RemoteCompany: AsurionOverviewAsurion is seeking a Manager-level individual contributor to lead Marketing Data Strategy and Activation across our portfolio of protection programs. This role sits within the Marketing organization and is responsible for ensuring data is effectively leveraged to power customer engagement, personalization, and campaign performance.You will translate lifecycle marketing strategies into actionable audience, measurement, and optimization plans. Working closely with Lifecycle Marketing, Platform, and Data partners, you will lead hands-on campaign execution and optimization for lifecycle marketing programs and improve how data informs campaign decisions.This role is ideal for someone who combines strong marketing acumen with technical fluency and thrives in turning data into customer impact.Key ResponsibilitiesMarketing Data Strategy & ActivationOwn the end-to-end enablement of data for marketing use cases, including audience creation, segmentation, and personalizationTranslate marketing strategies (lifecycle, acquisition, retention) into data requirements that power executionEnsure reliable and scalable data flows into marketing platforms (CRM, CDP, email, SMS) to support campaign activationPartner closely with marketing teams to optimize targeting, timing, and messaging through dataContinuously improve how customer data is used to drive engagement and conversionEnsure data quality and governance for marketing use casesMarketing Performance & InsightsDeliver actionable insights that inform campaign strategy, customer segmentation, and business growthDevelop recurring reporting and performance readouts that help marketers assess results and make faster decisionsAnalyze customer behavior and campaign outcomes to identify opportunities for optimizationSupport test-and-learn frameworks (A/B testing, segmentation strategies, etc.)Translate data into clear recommendations that influence marketing decisionsCross-Functional PartnershipServe as the data lead to the marketing team, representing marketing needs to data engineering and platform teamsDrive alignment on priorities, ensuring marketing use cases are supported in enterprise data roadmaps and platform evolutionsCommunicate insights and data concepts in a way that is actionable for marketing stakeholdersAdvocate for scalable, marketing-focused data solutionsOperate autonomously while staying aligned with marketing objectivesQualificationsRequired5+ years of experience in marketing analytics, campaign analytics, or data-driven marketing rolesExperience supporting email, SMS, push, or omnichannel lifecycle communication programsStrong proficiency in SQL and working with customer, campaign, and behavioral datasetsExperience developing dashboards in Power BI or similar BI toolsExperience partnering with marketers to improve targeting, measurement, and campaign performanceAbility to translate marketing strategies into data-driven solutionsStrong understanding of customer data, campaign measurement, and marketing KPIsAbility to clearly communicate findings to technical and business stakeholdersAbility to work cross-functionally and influence decisions without direct authorityPreferredExperience with CRM/CDP platforms and marketing activation toolsFamiliarity with customer lifecycle marketing and personalization strategiesExperience partnering with Data Engineering to support marketing use casesExperience in Google Analytics 4 (GA4) and other web analytics toolsExposure to experimentation frameworks and test designWhat Success Looks LikeMarketing campaigns are more targeted, personalized, and effectiveMarketers can easily access and activate the data they needCustomer insights directly inform marketing strategy and executionCampaign performance improves through data-driven optimizationMarketing views you as a critical enabler of growth and engagementWhy Join Asurion?At Asurion, you’ll have the opportunity to directly impact how we engage with millions of customers. You’ll work in a fast-paced, collaborative environment where your ability to unlock data and drive insights will shape meaningful business outcomes.