Manager, Customer Lifecycle Marketing

About UsAt Benepass we're making benefits easy. We believe people are the most important asset to any company. Traditional one-size-fits-all benefits packages no longer cut it in today's hybrid and remote-first environment. With Benepass, companies can tailor their benefits to the unique needs of their workforce.Through our easy-to-use and highly customizable fintech platform, People teams can implement, administer, and track the benefits that meet employees where they are. Employers design their benefits and perks plan by setting a contribution amount and eligible spend categories. Every employee has their own individual definition of wellness and needs different things to help them be their most productive, fulfilled self.Our MissionHelping companies reimagine how companies take care of their people.Our InvestorsWe are backed by leading investors, including Portage Ventures, Threshold Ventures, Gradient Ventures, Workday Ventures, and Clocktower Technology Ventures. To date, the company has raised $35 million of equity capital.ArticlesFounder Story - Jaclyn ChenBenepass Raises $40M Series BCandidate ResourcesBenepass | Candidate Resource PageBenepass Listed on Inc. Magazine's Best Workplaces of 2023Team & RoleBenepass is hiring a Manager, Customer Lifecycle Marketing to own how we engage customers (employers) and their employees (members) across the full lifecycle.This role is responsible for shaping and executing the post-sale marketing experience, from onboarding and launch through ongoing engagement, open enrollment, and renewal. You will drive how Benepass shows up at each stage, ensuring our benefits are clearly understood, consistently used, and deliver measurable value to both employers and employees.Sitting within Marketing and reporting to Product Marketing, this role partners closely with Customer Success, Customer Experience, Product, and Engineering to bring lifecycle programs to life. Success in this role means improving activation, increasing utilization, and driving long-term customer value across the Benepass platform.What you'll do at BenepassLifecycle Strategy & Journey DesignDefine how Benepass engages customers and members across onboarding, activation, engagement, and renewalBuild lifecycle programs that drive adoption, education, and sustained usageIdentify gaps in the customer journey and develop programs to improve the overall experienceMember Engagement & UtilizationDevelop campaigns that increase benefit awareness, card usage, and program adoptionCreate communications tied to key lifecycle moments (launch, open enrollment, seasonal usage)Translate complex benefits and financial concepts into simple, compelling messagingCustomer Collaboration & Program SupportBuild and manage lifecycle campaigns across email, in-product messaging, printed materials, and other touchpointsOwn segmentation and targeting to deliver relevant messaging to different audiencesEnsure communications are timely, clear, and aligned with customer needsSupport time-sensitive and ad hoc campaigns (e.g., product updates, compliance changes, critical customer communications), ensuring rapid and high-quality executionCross-Functional Alignment & Messaging IntegrationCollaborate with Product Marketing and Customer Success to support launches, renewals, and expansion opportunitiesDevelop scalable frameworks for client-specific communications where neededBalance customization with consistency and operational efficiencyPerformance Tracking & Continuous ImprovementDefine and track lifecycle KPIs (activation, engagement, utilization)Run experiments to improve campaign performance and effectivenessUse insights to inform broader marketing, product, and customer strategyRequirements4-7+ years in customer, member, and/or lifecycle marketing rolesExperience in B2B2C environments or marketing to both business buyers and end usersExperience targeting various user personas across industries, including hard-to-reach populations and HR administratorsStrong experience building and executing lifecycle or engagement campaigns across multiple channelsExcellent writing and communication skills, with the ability to simplify complex conceptsExperience working with CRM or marketing automation platforms (e.g., Customer.io, Braze, Iterable)Comfortable with segmentation, targeting, and event-driven or triggered communicationsStrong cross-functional collaborator, with experience partnering with Customer Success, Product, and EngineeringAnalytical mindset with experience tracking performance and driving optimizationAbility to balance scalable programs with targeted, client-specific initiativesExperience in SaaS, fintech, benefits, healthcare, or similarly complex industries preferredCompensation$110,000-130,000 + EquityRange(s) is subject to change. Benepass takes a number of factors into account when determining individual starting pay, including market comparables, interview performance, peer compensation, and years of experience.What We Offer95% coverage of medical, dental, and visionFantastic benefits (of course ), including:$250 WFH setup (one time)$500/year Learning & Development Benefit$150/month cell phone + internet$100/month Wellness$100/month Co-working and Commuter BenefitWe offer several team onsites a yearFlexible PTOAt Benepass, we are working towards reimaging how companies take care of their people. We are committed to creating an inclusive environment for all our employees and are seeking to build a team that reflects the diversity of the people we hope to serve with our revolutionary products. Benepass is proud to be an equal-opportunity employer.