Manager, Brand Marketing

IMPORTANT NOTICE FOR INTERNAL APPLICANTS ONLY:Internal applicants MUST apply to the internal job posting through the Mattress Firm Workday system. To view the list of current internal Job Postings, type “Jobs Hub” into the Workday search bar and click on the link. If you are unable to view the job posting, don't hesitate to get in touch with your Talent Acquisition representative. Is your current job a nightmare? Make it a dream job at Mattress Firm®!  Join Mattress Firm and have the job of your dreams!  Helping people sleep well so they live well is at the core of what we do. The right mattress matters, and so does the right career.We work hard and sleep hard—and embrace the fact that each of us has our own way of getting our best, most efficient work done. For our corporate team members, whether you work in a hybrid schedule at our Houston BedQuarters (BQ) or are fully remote, we trust you with the freedom to decide how best to contribute and collaborate in your role.Job Details:The (REMOTE) Marketing Manager strengthens the Mattress Firm brand by using consumer insights to help shape positioning, messaging, and creative strategy. This role partners across internal and external partners to develop clear briefs, guide high-quality creative, and ensure consistent, compelling brand activation that drives business goals.  Essential Responsibilities Assist with developing and refining the brand strategy by leveraging consumer insights to shape positioning, messaging, creative, and communication frameworks that build equity in the brand and drive business goals. Serve as brand manager for our private brands, maintaining and evolving brand guidelines, visual identity, tone, and overall brand consistency across all touchpoints. Translate insights into action by writing clear, strategic briefs that distill customer needs, business objectives, and success criteria for internal and external teams. Partner cross-functionally with Creative, Merchandising, Media, and external partners to guide strategic direction, ensure alignment, and develop high-quality assets. Oversee creative development and approvals, reviewing content with strong attention to detail and ensuring it reflects brand standards, meets business goals, and resonates with target audiences. Partner with cross functional teams to monitor and analyze campaign performance, delivering clear reporting and actionable insights to optimize creative and messaging. Drive continuous improvement by establishing and sharing best practices in Brand Marketing, Creative, and cross-team workflows. Support media initiatives, providing strategic and creative input to operationalize campaigns and elevate partner-driven activations. Lead key initiatives and special projects as needed. Coordinate with vendors, agencies and other third parties as needed. Seek opportunities to learn from peers, share professional knowledge, and contribute to opportunities for improvement in process and practice. Complete all required training modules and certifications prior to the due date. Ensure all safety policies and procedures are followed to ensure a safe work environment for all. Communicate professionally with all internal and external contacts. Follow all Company policies and execute Company standards on appearance and functionality as well as appropriate brand representation. Communicate any concerns or issues to leadership to ensure proper efficiency of department and Company operations.  Non-Essential Responsibilities Execute Company initiatives and other activities requested by supervisor. Update job knowledge by participating in educational opportunities. Enhance department and organization reputation by accepting ownership for accomplishing new and different requests; explores opportunities to add value to job accomplishments. Contribute ideas on ways to optimize or improve the team, the department, and the Company.  Education Bachelor's Degree in a related field or commensurate experience preferred  Professional Experience 4+ years in a Brand Marketing role, preferably for a retailer with both brick and mortar and ecommerce operations  Skills List Ability to work in a fast-paced retail environment. Insight driven brand builder with the ability to drive demand through meaningful marketing activities. Ability to think strategically to provide solutions and from a consumer-centric point of view. Ability to manage multiple projects and deadlines with an attention to detail and quality. A strong communicator with a growth and team-oriented mindset who can work closely with various teams where effective communication is crucial to success. Proven ability to work in a marketing team within a cross-functional environment including customer experience, merchandising and product management. Ability to learn quickly and work autonomously to independently drive projects/initiatives, and willingness to navigate change and ambiguity. Adaptable to shifting organizational priorities by taking ownership of new duties and regularly owning a roll-up-your-sleeves mindset. Ability to work effectively with Media, Creative Services team members, Copywriters, and Designers to provide constructive feedback for creative deliverables, when appropriate.  Competencies & Knowledge A basic understanding of marketing workflows, ecommerce, and website operations. Familiarity with video, photo, and audio production a plus. Familiarity with Adobe Workfront and Airtable is preferred but not required.  California Residents  We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance, and the Los Angeles County Fair Chance Ordinance, where applicable.   #LI-Remote Benefits Included:Excellent career growth opportunities through on-the-job training and development programs 401(k) with employer matching Mental health and life resources  Medical, dental, prescription, and vision plans  Get paid on-demand Base pay or uncapped commissionEmployee discounts on Mattress Firm sleep products and accessoriesCompensation:Competitive pay range: $105,000 -$110,000 * depending on qualifications and experience. For eligible Leadership and individual contributor roles, additional bonus opportunities may be available and awarded at the discretion of the Company.*Pay amount does not guarantee employment for any particular time. Legal authorization to work in the United States without the need for sponsorship.  We require proof of eligibility to work in the United States. EOE/Vet/DisabilityNow don't fall asleep out there. The sooner that we receive your application, the sooner you are to the career of your dreams! Ready to apply? Mattress Firm is accepting applications until: 12/31/2025.Diverse Candidates are Encouraged to Apply.Mattress Firm is an equal employment opportunity employer and is committed to maintaining a non-discriminatory work environment and does not discriminate against any applicant or employee for employment based on race, color, religion, sex, national origin, age, disability, veteran status, marital status, sexual orientation, gender identity, or any other characteristic protected by applicable law. Mattress Firm is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation.#LI-Remote