Manager - B2B Growth Marketing

Key ResponsibilitiesExecute and optimize B2B marketing programs that directly contribute to pipeline generation and progressionBuild, manage, and continuously improve HubSpot workflows, campaigns, lists, and reporting dashboardsSupport lead lifecycle management, including lead capture, scoring, routing, and nurturingPartner with sales to align marketing efforts to pipeline goals, account priorities, and follow-up processesPlan and support field marketing initiatives (events, partner activations), including pre-, during-, and post-event campaign executionDevelop and maintain scalable marketing assets (thought leadership, landing pages, campaign frameworks, reporting structures)Track, analyze, and report on campaign performance, conversion rates, and pipeline contribution; recommend improvements based on data-driven insightsMaintain CRM data integrity and marketing operations hygiene to enable accurate reporting and forecastingCollaborate with internal stakeholders and external partners to execute campaigns efficiently and consistentlySuccess Metrics (Measured Quarterly)Marketing-sourced and marketing-influenced pipeline contributionLead-to-opportunity and opportunity-to-close conversion ratesCampaign performance (open rates, CTR, conversion rates, cost per lead)Speed and quality of lead follow-up and lifecycle progressionHubSpot data quality and reporting accuracyMinimum Qualifications (Required)Bachelor’s degree in Marketing, Business, Communications, or related field3-6 years of professional experience in B2B marketing (services, SaaS, or partner-driven environment preferred)Demonstrated hands-on experience with HubSpot (or similar marketing automation platforms), including campaign execution, workflow management, analytics, and reportingExperience executing multi-channel marketing campaigns across field, email, social, SEO, and advertisingAbility to analyze campaign performance and translate data into actionable improvementsStrong organizational skills and ability to manage multiple priorities in a fast-paced environmentPreferred QualificationsExperience supporting enterprise or regulated industry marketing environmentsExposure to partner or co-marketing motionsFamiliarity with CRM data management and reporting best practicesExperience supporting sales teams with pipeline-focused marketing initiativesCompensationFarlinium offers a competitive base salary. Final compensation is based on skills and experience.Work EnvironmentRemote-first within the United States. Occasional travel (approximately 2-4 times per year) for client, partner, or industry events. Reasonable accommodations are available to enable individuals with disabilities to perform essential functions.Equal OpportunityFarlinium is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other characteristic protected by applicable law.Farlinium encourages applications from U.S. military veterans and transitioning service members. Military experience often translates well to our collaborative, mission-driven environment.