Manager, Account-Based Marketing (ABM) & Marketing Operations

We’re looking for a hands-on, data-driven marketer to support and execute our Account-Based Marketing (ABM) strategy while strengthening the systems and processes that power our demand engine. This role sits at the intersection of marketing, sales, and technology — helping to drive targeted account engagement, improve lead quality, and ensure our marketing technology stack is operating effectively. You’ll play a key role in executing ABM programs, managing lead flow, and optimizing how we generate and convert demand.What You’ll Do  ABM Execution & Campaign Management Support execution of ABM programs using Demandbase  Help manage target account lists, segmentation, and campaign deployment  Partner with Marketing and Sales to activate campaigns across key accounts  Track and report on account engagement and campaign performance   Marketing Operations & Systems Support Support day-to-day management of marketing systems, including:  Salesforce  Demandbase  Marketing automation platforms  Help maintain data quality, campaign tracking, and reporting accuracy  Assist in improving lead routing, scoring, and lifecycle processes   Lead Management & Funnel Optimization Support lead generation and nurturing efforts across channels  Ensure leads are properly captured, routed, and followed up on  Partner with Sales to improve lead handoff and conversion   Affiliate & Channel Coordination Support integration of affiliate/partner-driven leads into marketing workflows  Help ensure consistency in tracking and performance measurement   Team Support Manage and support a Colombia-based team member  Help build repeatable processes and improve operational efficiency  What You Bring 4–7+ years of experience in B2B marketing, with exposure to ABM and/or marketing operations  Hands-on experience with Demandbase or similar ABM tools  Working knowledge of Salesforce and marketing automation platforms  Strong attention to detail and comfort working with data and systems  Ability to execute campaigns and manage multiple priorities  Collaborative mindset and ability to work cross-functionally with Sales and Marketing  ***Potential for strategic thinking capabilities What Success Looks Like ABM campaigns executed effectively and on time  Improved lead flow, routing, and data accuracy  Increased engagement within target accounts  Strong coordination between Marketing and Sales  Reliable reporting and visibility into performance