Lifecycle Marketing Specialist

About The RoleYou'll own email and SMS across our brand portfolio: building and optimising automated flows, running campaign sends, and turning our CRM into a genuine conversion, retention and reactivation channel. You'll work closely with the growth team on strategy and design, and with the tech team on data and triggers, but day-to-day execution, testing and performance are yours.This is a hands-on role for someone who enjoys the mechanics of lifecycle marketing (customer journey, triggers, segmentation, data hygiene) as much as the copy of the emails. What You'll OwnAutomation and flowsBuild, maintain and optimise lifecycle flows in HubSpot: onboarding, consult and prescription journeys, repeat order and refill reminders, win-back, post-purchase, etc.Map customer journeys per brand and identify gaps where automation should exist but doesn'tWork with internal and external technical partners to set up triggers from connected platforms (e.g. checkout, booking, forms, customer support tools) where native integrations fall shortCampaignsPlan and send campaign emails and SMS across multiple brands and marketsRun reactivation programs for lapsed and dormant contacts, including engagement-tiered segmentation and sunset policiesWrite copy for emails and SMS that is clear, on-brand and compliantUse AI tools to speed up copy development, subject line testing and reporting, within our data privacy and compliance guidelines.Segments, deliverability and performanceOwn list health: bounce and suppression management, engagement tiering, marketing contact management, and sender reputationBuild and maintain segments and listsA/B test subject lines, content, timing and flow structure, and report on resultsTrack and report on lifecycle performance: open, click and conversion rates, revenue contribution, retention and reactivation outcomesWhat You’ll NeedMust have: 3 to 5+ years in email/CRM/lifecycle marketing, in-house or agencyHands-on experience building automations in HubSpot (or Klaviyo, Mailchimp, etc., with a willingness to get deep in HubSpot fast)Strong understanding of triggers, workflow logic, segmentation and list managementSolid copywriting skills and the ability to adapt tone across multiple brandsWorking knowledge of deliverability fundamentals (authentication, bounce handling, engagement-based sending)Experience and understanding of AI toolsComfortable with basic email design and editing templates in drag-and-drop builders; HTML/CSS familiarity is a plusNice-to-have:TGA & AHPRA: Experience with or an understanding of creating legally compliant advertising under these governing bodiesExperience with Hubspot X Claude (and other AI tools)Experience in healthcare, telehealth, pharmacy or another regulated categoryExperience with SMS platforms and SMS complianceFamiliarity with how triggers work across connected platforms (e.g. checkout, booking and form events) and how they feed into automationMulti-market experience (AU, NZ, UK)How You Will be SupportedTeamYou will be part of a growing marketing team where you have direct access to Growth and Brand leaders to help shape your work and careerOur team culture is important to us and the leadership works hard to ensure the team feels fulfilled and valuedProcessHands-on support from the Growth Marketing Lead to get set up in your tools, systems and first buildsStructured onboarding, including a walkthrough of existing flows, property and lifecycle definitions, data integrations and brand-by-brand contextWeekly check-ins (can be more than weekly early on) focused on unblocking you, whether that's access, data, creative or a second opinion on a journeyClear briefing and approval workflows, with legal and compliance support built in so you're never left guessing on what can be saidResourcingGrowth Marketing Leadership will stay involved and available throughout the process from briefing to executionLegal Counsel ensures advertising maintains all legal approvalsAccess to designers to bring your ideas to lifeWe have recently completed an agency-led design project to build an email toolkit that can easily be adapted for other markets and different triggersRemote WorkA fully remote company with an additional annual overseas work policy (you must be majority based in Australia)6-Month Success MeasurementsFlow coverage: Core flows (email + SMS) live across all 6 brands; majority of AU journey covered (80%+ of mapped stages) Flow performance (AU): Flow conversion and click rate up vs Month 1 baselineReactivation: Reactivation programmes run across brands, reactivation rate reported vs baselineLifecycle contribution: Lifecycle leads/revenue contribution tracked and reported for all brandsList health and deliverability: Deliverability score is up vs baseline; bounce, spam, unsubs not increasing. All sending domains are authenticated.Campaign calendar: Campaign emails going out as per calendar. Minimum 2/month on Dispensed AU. Minimum 1/month across other brands. Testing: 15+ A/B tests concluded, learnings applied to flowsAI workflow: HubSpot x AI workflow in actionLeadership review: 6-month lifecycle review and months 7 to 12 roadmap delivered What We OfferWork from anywhere. A competitive salary. A supportive and positive work environment. Opportunities to grow and develop your career. Opportunity to transform lives through alternative medicine.