Lifecycle Marketing Manager

Berry Law is seeking a Lifecycle Marketing Manager to activate and monetize a 100k+ contact database through disciplined lifecycle strategy, precision email execution, and automated nurture programs.  This role owns the client-for-life lifecycle ecosystem, operating primarily in Lead Docket today while helping support and shape an ongoing transition to HubSpot. The focus is on driving lifetime value, cross-practice referrals, and long-term engagement through intelligent segmentation and automation.  What You’ll Do  Orchestrate lifecycle strategy across prospects, active clients, and alumni  Build and manage segmented email campaigns and automated nurture tracks in Lead Docket  Support and help operationalize the firm’s transition from Lead Docket to HubSpot  Align lifecycle programs with intake data, referral signals, and case status  Deploy precision email offensives that drive cross-practice referrals and re-engagement  Optimize performance through testing, timing, and message refinement  Partner with Marketing, Data, and Intake to ensure lifecycle execution supports firm priorities  What We’re Looking For  5+ years of lifecycle, CRM, or retention marketing experience  Working experience with HubSpot (email, workflows, segmentation) or direct involvement in a HubSpot migration  Advanced skill in email marketing systems and methodologies  Proven success managing large databases and automated nurture programs  Strong analytical mindset with experience measuring engagement, conversion, and lifetime value  Contractor mindset: execution-focused, accountable, and comfortable operating independently  Why Berry Law  Berry Law is a veteran-led firm with national reach and a mission-driven culture. This role offers meaningful ownership, clear outcomes, and the opportunity to help modernize lifecycle marketing at scale.  Cultural Alignment  Berry Law is a mission-driven, veteran-led firm built on trust. Lifecycle marketing here is not about volume—it’s about stewardship.  The ideal candidate understands that every message represents the firm’s credibility and long-term relationship with the people it serves.  Be a Part of a Winning Team: Recognized by Inc. Magazine's 5000 fastest-growing companies for six consecutive years, Law Firm 500 for five years in a row, Inc.'s 2023 Best in Business for Veteran Support, Department of Labor Hire Vets award, and the Secretary of Defense Pro-Patria award. 2023 Military Times Best for Vets: Employers List Comprehensive health insurance (medical, dental, vision) 401(k) retirement plan with employer matching Generous paid time off (PTO) and paid holidays Berry Law is an equal opportunity employer.LocationUnited States (Remote)DepartmentMarketingEmployment TypeFull-TimeMinimum ExperienceExperienced