Lifecycle Marketing Manager

Lifecycle Marketing Manager Location: Remote (US) Team: Marketing / Demand Generation Reports to: Head of Demand Generation Role Overview We’re looking for a hands-on Lifecycle Marketing Manager to own and execute the programs that move prospects through our funnel and support sales follow-up. This role is ideal for someone who enjoys building and managing lifecycle programs, working closely with Sales, and making improvements to conversion and lead flow. You’ll execute within an established funnel framework and help ensure leads don’t stall, get lost, or receive the wrong follow-up. This is an execution-focused position for someone who understands B2B SaaS funnels and knows how to make lifecycle programs actually work day to day. Key Responsibilities  Build, manage, and optimize lifecycle and nurture programs in Marketo Maintain follow-up flows for demo requests, no-connects, no-shows, and re-engagement QA campaigns, emails, tokens, and routing logic Ensure leads progress correctly based on sales activity Partner with ISRs to improve speed-to-lead and follow-up consistency Implement messaging, CTA, and timing updates Monitor lifecycle performance (engagement, MQL → SQL) and flag issues What We’re Looking For 4–6 years of B2B SaaS marketing experience Hands-on experience with Marketo Experience running nurture or lifecycle programs end to end Understanding of sales funnels and lead stages Strong attention to detail and comfort QA’ing campaigns Collaborative, execution-oriented mindset  What We Offer:  People-focused, entrepreneurial culture with the backing of a stable, global, corporate entity – Nemetschek Competitive compensation and benefits package 100% paid medical premiums for employees Unlimited PTO and generous sick days  Opportunity for continuous professional development Fully vested 401K right from the day you start Free & unlimited access to LinkedIn Learning  GoCanavs is proud to be an equal-opportunity workplace. We are committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.   The base pay for this position is: 70,000 USD