Lifecycle Marketing Manager

ActivTrak is looking for a Lifecycle Marketing Manager to develop and execute programs that help enterprise customers adopt our solutions, realize measurable value and expand their use of the ActivTrak platform.You will manage customer lifecycle programs spanning onboarding, adoption, expansion, renewal and re-engagement. Working within the broader lifecycle strategy, you’ll translate customer needs, product usage signals and business priorities into scalable, relevant experiences that encourage the right customer behaviors at the right moments.This is a hands-on individual-contributor role for someone who can turn strategy into effective programs while partnering closely with Customer Success, Product Marketing, PLG, Sales, Marketing Operations and other teams.Execute customer lifecycle programsBuild and manage programs across onboarding, adoption, value realization, expansion, renewal, and re-engagementMap customer journeys and identify important milestones, behaviors, and communication opportunitiesTranslate lifecycle priorities into campaigns, workflows, and customer experiencesMaintain and optimize always-on customer programsDrive adoption and customer valueDevelop onboarding, education and adoption campaigns aligned to customer needs and use casesIncrease awareness and usage of relevant products, features, integrations and servicesPartner with Product Marketing, PLG and Customer Success to turn product and customer insights into targeted communicationsHelp customers understand and communicate the value they receive from ActivTrakSupport retention and expansionBuild programs that strengthen customer engagement and support renewal readinessDevelop cross-sell and upsell campaigns based on customer needs, product usage, account signals and growth potentialCreate re-engagement programs for customers showing declining adoption or engagementPartner with Sales, Customer Success and PLG on coordinated customer growth initiativesCreate more relevant customer experiencesSegment customers by lifecycle stage, use case, persona, product adoption, account characteristics and maturityUse behavioral and account signals to improve the timing and relevance of customer communicationsTest messaging, audiences, channels, timing, and journey structure to improve performanceExplore responsible ways to use AI to support personalization and program efficiencyMeasure and improve performanceDefine program goals and success measures in partnership with lifecycle leadership, Marketing Operations and AnalyticsTrack performance across email engagement, activation, adoption, expansion activity, retention indicators and lifecycle progressionUse program results and customer insights to identify opportunities for improvementShare performance, learnings and recommendations with cross-functional partners Your experience5 years of experience in lifecycle marketing, customer marketing or growth marketing related to a B2B SaaS roleExperience developing and executing email campaigns, nurture programs or automated customer journeysUnderstanding of the SaaS customer lifecycle and the factors that influence adoption, retention and expansionExperience using customer, account or behavioral data to create segmented communicationsAbility to manage programs from planning through launch, measurement and optimizationStrong project-management and cross-functional collaboration skillsExcellent written communication and campaign-development skillsA data-informed mindset and interest in understanding how marketing programs influence customer behaviorFamiliarity with marketing automation, CRM, customer engagement or analytics platforms Work environmentCompetitive compensation and benefitsPosition is remote within USMinimal travelLimited physical demands This is an incredible opportunity to embark on an exciting journey with a dynamic, VC-backed company.  If you have a proven track record of creative thinking, a drive for learning, and a deep commitment to collaboration, we want to talk to you! ActivTrak is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. ActivTrak does not discriminate on the basis of race, color, religion, sex, national origin, political affiliation, sexual orientation, marital status, disability, age, protected veteran status, gender identity or any other factor protected by applicable federal, state or local laws.