Lifecycle Marketing Lead

Mirage is an AI video company focused on making creation dramatically easier. Our team tackles some of the hardest creative and technical challenges in generative media.We get to rethink how people collaborate with AI that can actually do creative work with them—defining entirely new interaction paradigms for AI-native video tools. We make that possible by building multimodal agents that turn creative direction into edits, rendering engines that composite multiple layers of video and graphics, and generative video models trained from the ground up that create new media when needed.All of this comes together in Captions, our creative workspace for generating, editing, and designing video. The technology behind Captions is now available more broadly: Tesseract gives any AI agent native video-editing capabilities, while developers can integrate our models into their own products through APIs.Explore our workCaptions — Our flagship creative workspace Tesseract — Our professional video engine for AI agents Research — The foundation models we build in-house Updates — The latest from Mirage TechCrunch, Forbes, Fast Company — PressOur InvestorsWe’re very fortunate to have some the best investors and entrepreneurs backing us, including Index Ventures, Kleiner Perkins, Sequoia Capital, Andreessen Horowitz, General Catalyst, Uncommon Projects, Kevin Systrom, Mike Krieger, Lenny Rachitsky, Antoine Martin, Julie Zhuo, Ben Rubin, Jaren Glover, SVAngel, 20VC, Ludlow Ventures, Chapter One, and more.Please note that most of our roles will require you to be in-person at our NYC HQ (located in Union Square) About the RoleWe’re looking for a Lifecycle Marketing Lead to own the end-to-end customer journey across Captions’ products. In this role, you’ll build and scale lifecycle programs that drive onboarding, conversion, retention, and winback across iOS, Android, and web.You’ll own both strategy and execution: defining the lifecycle roadmap, building campaigns, and continuously optimizing performance across email, push, and in-app channels. You’ll partner closely with our product, engineering, data science, and creative teams to deliver the right message to the right customer at the right time.The programs you build will directly impact core company metrics and shape how customers experience and engage with Captions. This role is ideal for someone excited to get hands-on while setting a clear vision for lifecycle marketing at scale.*For this position, we're open to in-person at our NYC HQ (Union Square) or Fully-Remote in the United StatesKey ResponsibilitiesOwn the full customer lifecycle, from onboarding and activation to conversion, retention, and winbackDefine and execute a lifecycle marketing roadmap aligned with company goals and product prioritiesBuild, launch, and optimize cross-channel campaigns across email, push, in-app, and SMSDesign and run experiments to improve key subscription metrics such as trial conversion, churn, reactivation, and LTVPartner closely with product, engineering, data science, and creative teams to deliver personalized, timely customer experiencesLeverage data and insights to continuously improve performance and inform lifecycle strategyUse AI tools to accelerate execution, improve copy, and support analysis and experimentationRequirementsMinimum of 7+ years of experience in lifecycle, CRM, or retention marketing at a software company or high-growth subscription businessProven track record of building lifecycle programs from early foundations, not just optimizing mature systemsExpert-level proficiency in Iterable (required), including building complex journeys and running experimentsExperience across the full lifecycle with a strong understanding of subscription metrics and how lifecycle programs move themStrong mobile experience driving engagement across iOS and Android, with comfort owning cross-channel strategiesHighly analytical and experimental mindset, with experience designing structured tests and measuring incrementalityCollaborative approach and excitement about partnering cross-functionallyBonus PointsYou have a strong understanding of the creator economy and the end-to-end content creation processYou’ve worked in a product-led growth or self-serve funnel environmentYou have experience with mobile measurement, attribution, or analytics platforms such as Amplitude or MixpanelBenefits:Comprehensive medical, dental, and vision plans401K with employer matchCommuter BenefitsCatered lunch multiple days per weekDinner stipend every night if you're working late and want a bite! Grubhub subscriptionHealth & Wellness PerksMultiple team offsites per year with team events every monthGenerous PTO policyCaptions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.Please note benefits apply to full time employees only.