Lead, Executive Engagement and Field Marketing

About Stepful:Stepful is a workforce platform redefining how America's largest health systems build, train, and retain their talent. Since our founding in 2021, Stepful’s trained over 32,000 practice-ready healthcare workers.Layering onto our successful direct-to-consumer training, Stepful partners with leading healthcare institutions to address the growing national shortage of healthcare workers. We’re improving access to quality healthcare for everyone, everywhere, and improving access to healthcare career ladders for those who need them most.Our students form the talent pipelines for major employers such as NY-Presbyterian, Mt. Sinai, HCA, Providence, CVS, and Walgreens. We have partnerships with half of the top 10 health systems in the US and are in process with many more.Stepful is backed by Y Combinator, Reach Capital, and AlleyCorp, with a recent $55M Series C led by Oak HC/FT. We were named the #1 EdTech company in the U.S. by TIME for 2025.Our values:We credit much of our success to our exceptional team. We’re looking for mission-driven builders who thrive in fast-paced, ambiguous environments, and embody our four core values:Care first: We do whatever it takes for our students to succeed.Learn quickly: We test, learn with data, and iterate.Build together: We win when we rely on each other.Own it: We show up, take initiative, and show pride.The opportunity:This is a revenue-generation role, not an events-logistics role. You'll own the motion that converts executive relationships and curated in-person moments into pipeline across our highest-priority health system accounts — sitting at the intersection of executive partnerships, account-based marketing, and field marketing, three disciplines that compound when one owner runs them together. You'll inherit our Executive Advisory Board and build our Customer Advisory Board from scratch, then turn both into engines for warm intros, references, and deal support. Success is measured in pipeline sourced or accelerated in tier 1 accounts, stalled accounts re-activated through executive touch, and pipeline per event — not attendance or leads collected.This role is remote, involves travel to key industry events and reports to the Director, Enterprise Marketing.What you'll do:Executive PartnershipsOwn the Executive Advisory Board end-to-end: expand membership, run the cadence and agendas, and convert relationships into warm intros, references, and deal support in named accountsBuild and launch a net-new Customer Advisory Board at the practitioner/champion level, feeding signal up to the EAB and giving Account Executives a renewal and expansion assetOrchestrate executive-to-executive selling — be the person AEs call when a deal needs a peer-level conversation between a Stepful exec and a health system CNO or CHROStrategic Account Marketing (Tier 1 ABM)Partner account-by-account with AEs on tier 1 net-new and expansion accounts: whitespace mapping, exec sponsor mapping, and a defined executive-touch play for eachUse EAB members, personal networks, and exec sponsors as the unlock mechanism for stalled or dark accountsExperiment with AI tools to sharpen account research, exec mapping, and follow-up workflows — and share what works with the Growth & Marketing teamField Marketing & EventsDecide which healthcare workforce, nursing education, and health system conferences merit Stepful's presence — filtered by whether tier 1 accounts and their execs will be thereDesign high-intimacy activations (dinners, roundtables, speaker sessions featuring Stepful execs or EAB members) over booth-traffic plays, and curate exactly which clients and prospects get a seatOwn post-event follow-through into AE hand-off as a measured outcome, working closely with Revenue Operations on attributionWhat you'll bring:10+ years across field marketing, ABM, executive programs, or enterprise sales/marketing hybrid roles, with direct accountability for sourced or accelerated pipelineA track record of building or running executive/customer advisory boards and converting them into commercial outcomesCredibility with C-suite healthcare buyers — you can hold your own in a room with CNOs, CHROs, and health system executives, and represent Stepful externallyDeep instincts for 1:1 and 1:few engagement: you know which relationships to invest in, and you follow through with rigorComfort operating with wide latitude in ambiguity — setting your own priorities across interconnected programs and making high-stakes judgment calls on where executive time goesBachelor's degree or equivalent practical experienceBonus points if:You've marketed or sold into health systems, healthcare workforce, or nursing education buyersYou've built a tier 1 ABM or strategic account marketing motion from scratch at a Series B–D startupYou bring an existing network of health system executivesExperience with account intelligence and ABM tooling (e.g., Demandbase, 6sense) or CRM-based pipeline reportingInterview Process:Introductory call with Talent Acquisition team memberInterview with Hiring ManagerTake-Home AssignmentVirtual Panel InterviewOn-Site Panel InterviewBenefits and Compensation:Meaningful Equity StakeSubsidized Medical, Dental, and Vision insurance plan options401(k)FSA, HSA and commuter benefitsLearning stipendOpen vacation policy, including:Guidance of 15 days PTO annuallyStepful closed the last week of December15 work-from-anywhere days10 public holidays observed for 2026The target base salary range for this opportunity is $160,000 - $190,000, and is part of a competitive total rewards package including equity and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, internal pay equity and other relevant business considerations.Stepful is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic.