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Integrated Marketing Specialist-Growth Marketing (Remote)

Continued
3 days ago
Full-time
On-site
Austin, Texas, United States
Location: Remote Work anywhere in the US, must live in the US We are seeking an Integrated Marketing Specialist to be an integral part of the growth marketing team. Reporting to the Growth Marketing Director, this is a chance to join a dynamic, innovative team that embraces a growth mind-set to maximize output and results. ABOUT THE COMPANY A leader in online education, Continued is composed of passionate individuals dedicated to empowering professionals, enhancing careers, strengthening teams. We are fast-paced, nimble, and laugh a lot. We all work from home offices in various locations across the country. We are dynamic, engaged, highly motivated, and highly skilled. We are passionate about our work and our professions and we’re looking for another team member to join our cause. We are certified as a great workplace, ranked #35 in Fortune's 2025 Best Medium Workplaces, ranked #18 in Fortune's 2025 top 25 Small & Medium Workplaces for Women, and ranked #74 in Fortune’s 2024 Best Small & Medium Workplaces for Millennials by the independent analysts at Great Place to Work®. Learn more about us at continued.com. ABOUT THE TEAM The Growth Marketing team focuses on growth through data-driven and ingenuitive strategies. We use a variety of tactics to maximize conversion, optimize campaigns and processes, and expand and engage audiences. These efforts drive sustainable growth and enable us to reach business goals. WHO YOU ARE Data-driven Results-orientedConstantly experimenting and iteratingHave a keen eye for B2C effective creative and copyCollaborating always — across diverse company teams, creative, product, copy, sales, techCommunicating effectively and communicating againDocumenting to drive results and communicateAre semi-technical, learn and apply complex processesHave worked in marketing channels of email, paid, seo, social, onsite, affiliate, or direct mail WHAT YOU’LL DO Lead campaigns and A-B testing strategies across growth marketing channelsCampaign management pipeline for the A-B testing toolOwn companies scheduled sales promotions. The coordination, collaboration, execution, reporting and presentation.Campaign execution onsiteCoordinate product launches with product and tech teams, including QA testing on behalf of Growth MarketingCampaign analysis and reporting as well as present findings Identify and implement opportunities to streamline campaign workflows through automation and AI tools, reducing manual lift and improving team efficiencyDocument campaign processes and contribute to a culture of operational clarity and continuous improvement PERFORMANCE MEASUREMENTS This position’s success will be measured and evaluated by the following metrics: Positive contribution to lead generation, paid subscriptions, member retention, and engagement ratesCampaigns executed on time and error-freeClear, thorough documentation of owned processes and campaignsEffective management of multiple concurrent projectsTimely and complete communication with the Growth Marketing team and key stakeholdersConsistent demonstration of company Core Values EDUCATION AND SKILL REQUIREMENTS 3+ years of experience in two or more of the marketing channels of email, paid, seo, social, onsite, affiliate, or direct mailBachelor's degree in marketing, business, or a related fieldConfident presenter - comfortable sharing campaign strategy and results with stakeholdersStrong written and verbal communication skills, particularly when translating data into clear insightsComfortable working with AI tools to streamline workflows, support data analysis, and improve operational efficiencyProficient with web analytics tools (Google Analytics), spreadsheets and formulas, and presentation buildingExperience with A/B testing tools and working knowledge of HTML (VWO, Marketo, a plus)A growth-minded, problem-solver who manages multiple workstreams simultaneouslyOpen to feedback, able to take direction, and willing to give it constructively ABOUT THE POSITION Full-time W2 position, work core U.S. business hours in your time zoneWork from your home officeCompany-provided MacBook, internet stipend, etcMust have the ability to fulfill the job requirements with or without reasonable accommodationsMust be located in the United States and be legally eligible to work for usTravel is required for an all-company meeting, and may be required once or twice per year for team meetingsWe offer comprehensive medical, dental, and vision group health insurance, flexible spending accounts, and moreWe offer 21 days of flexible paid time off per year (increases with tenure) as well as your birthday and holidays (you may substitute any of the standard holidays for another public holiday such as bank/school or other regional or religious holidays)We offer a 401k match, professional development, charitable gift matching, robust wellness programs, and more TO APPLY To apply, please submit a cover letter with your application. In your cover letter, we’d love to hear about why you would make a great addition to our team.