Integrated Marketing Manager

Job DescriptionA Day in the Life Develop and execute measurable demand creation programs that drive revenue  Manage multi-channel, multi-tactic marketing programs including: email, organic social, paid social, paid media, webinars, and virtual events. Collaborate with Product, Content Marketing, and Sales to develop campaigns that create demand and build pipeline in core markets and market segments. Work closely with Marketing Operations to ensure seamless campaign execution across our marketing tech stack Own your integrated programs and campaigns: leverage Asana to build clear plans, coordinate deliverables, assign resources, communicate deliverable status, and keep your projects on schedule Monitor and analyze program and campaign effectiveness for continuous improvement and optimization opportunities.  Provide regular updates to stakeholders on lead quality, conversion rate, pipeline and revenue generated. Facilitate a marketing program retrospective following completion of each marketing program Become an expert on the company's lead funnel Other job duties as assigned by the manager   We are looking for someone who brings·       Bachelor's degree required with emphasis on marketing, business or communications preferred. ·       3 to 5 years of experience in B2B demand marketing·       Experience with CRM (Salesforce.com), marketing automation (Hubspot), webinar hosting (Zoom), ABM (6sense) and work management (Asana) platforms·       Ability to understand how strategic objectives translate into market-specific programs·       Demonstrated ability to implement with extreme attention to detail·       Experience with copy writing and creating compelling promotional assetsDesired management/leadership skills:Ability to define and manage projects involving multiple stakeholdersStrong project management skills for managing schedules and deadlines (experience in project management software like Asana is a plus)Desired marketing skills:Familiarity with principles of B2B marketingAudience development experience a plusLegally eligible to work in the country in which the position is locatedCHARACTERISTICS Proactive self-starter, intrinsically motivated Intelligent, with strong critical thinking skills Ability to think strategically, paired with high attention to detail in execution Positive, can-do attitude Ability to prioritize multiple projects simultaneously, naturally high RPM Strong interpersonal skills a must; values influencing & building relationships Collaborative team player, yet also comfortable working independently  About UsMomentive Software amplifies the impact of over 20,000 purpose-driven organizations in over 30 countries, with over $11 billion raised and 55 million members served to date. Mission-driven nonprofits and associations rely on Momentive’s cloud-based software and services to address their most pressing challenges – from engaging their communities to simplifying operations and growing revenue. Designed to help organizations connect more, manage more, and ultimately expect more, Momentive's solutions are built with reliability at the core and strategically focus on fundraising, learning, events, careers, volunteering, accounting, and association management. Momentive partners with organizations that believe "good enough" is never enough – so they can bring on better outcomes for everyone they serve. Learn more at momentivesoftware.com. Why Work Here?At Momentive Software, we’re a team of passionate problem-solvers, innovators, and volunteers who believe in using technology to make a real difference. We dream big, support each other, and take pride in creating solutions that help our customers drive meaningful change. If you’re looking for a place where your work matters and your ideas are valued, you’ll find it here.Medical, Dental & Vision Benefits401(k) Savings Plan with Company MatchFlexible Planned Paid Time OffGenerous Sick LeaveInclusive & Welcoming EnvironmentPurpose-Driven CultureWork-Life BalanceCommitment to Community InvolvementEmployer-Paid Parental LeaveEmployer-Paid Short-Term DisabilityRemote Work FlexibilityMomentive Software actively embraces diversity and equal opportunity in a meaningful way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be, which is why we do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.All persons hired will be required to verify identity, minimum age of 18, eligibility to work in the United States (without sponsorship), and to complete the required employment eligibility verification form upon hire.