Influencer Marketing Manager

Wand makes gaming magical. Through game customization and guidance, we build tools that helps players have more fun in their favorite games. Our platform works across thousands of PC games, ensuring that great games are accessible to everyone, regardless of time constraints, skill level, or accessibility needs. We want to build the future of game assistance, and we're hoping you'll join us.About the RoleWe're seeking an experienced Influencer Marketing Manager who can move fast and take ownership. You'll scale our creator partnership programs from day one, making strategic decisions autonomously while keeping stakeholders informed. This role requires someone who ships quickly, learns from data, and iterates rather than waiting for perfect information. This role sits within our Growth team and will work closely with Performance Marketing, Product Marketing, Brand, and Organic Social to drive user acquisition and brand awareness through authentic creator content and user-generated assets.You'll manage the full lifecycle of influencer campaigns—from creator discovery and partnership negotiations to content strategy and performance optimization. Additionally, you'll build and scale our UGC programs to create a continuous stream of authentic gaming content for paid amplification and organic growth.What You'll DoInfluencer Marketing Strategy & ExecutionScale our creator partnership program across gaming, tech, and adjacent verticals (productivity, fandom/commentary, educational content)Manage end-to-end influencer campaigns including outreach, negotiations, briefing, content review, and payment workflowsDevelop and execute structured testing across partnership modelsBuild relationships with gaming creators, talent managers, and agencies to establish a robust creator pipelineCreate comprehensive creator briefs that balance brand messaging with authentic creator voice and audience fitClip Farming Strategy & ManagementCollaborate with Performance Marketing to optimize assets for paid social campaigns and lifecycle marketingBuild automated workflows to identify high performing creator content for paid amplification and scale clip farming with organic socialCross-Functional Growth IntegrationPartner with Performance Marketing to provide high-converting creative assets and optimize campaign performanceWork with Product Marketing to ensure creator content accurately represents product capabilities and use casesCollaborate with Brand team to maintain messaging consistency while allowing creator authenticitySupport Organic Social with creator content repurposing and community engagement initiativesProvide Growth team with performance insights and recommendations for channel optimizationAnalytics & OptimizationTrack and analyze influencer campaign performance across awareness, engagement, and conversion metricsIdentify high-performing creator types, content formats, and messaging themes for scalingOptimize reporting dashboards for team’s visibility into influencer marketing ROI and pipeline healthUse data insights to refine creator selection criteria and campaign optimization strategiesWhat You Need5+ years of influencer marketing experience, preferably in gaming, tech, or consumer softwareProven track record scaling creator programs from startup to growth stageStrong analytical skills with experience using data to optimize campaign performanceExcellent project management skills with ability to handle multiple campaigns simultaneouslyExperience building scrappy v1 solutions that scale, not just implementing established playbooksDeep understanding of gaming (or adjacent) culture and creator landscape across platforms (YouTube, TikTok, Instagram, Twitch)Experience working closely with performance marketing teams and paid media optimizationNice-to-HavesBackground in gaming industry or passion for PC gamingExperience with creator management platforms and influencer marketing toolsUnderstanding of performance marketing principles and paid social optimizationExperience managing rebrand or product transition campaignsKnowledge of content creation workflows and video production processesFamiliarity with gaming terminology, communities, and cultural nuancesWhat We OfferOpportunity to shape the community strategy of a rapidly growing gaming platformWork with a team passionate about enhancing gaming experiencesCollaborative environment focused on community-first principlesCompetitive compensation packageRemote work flexibilityHow to ApplyPlease submit your resume.Join us in creating the ultimate PC gaming companion!WeMod is an equal opportunity employer committed to building a diverse and inclusive team. We welcome applications from all qualified candidates regardless of background.