Influencer Marketing Manager

Prenetics (NASDAQ: PRE) is a leading health sciences company with a focus on consumer health. The company went public on NASDAQ in 2022 and continues to pioneer innovative solutions in consumer health.IM8 is our newest venture, a next-generation health and wellness brand co-founded with global icon David Beckham. Launched in 2024, IM8 has become one of the fastest-growing supplement brands in the world within just six months. Our flagship product, Daily Ultimate Essentials, delivers 92 clinically dosed nutrients in a single daily serving — trusted by 470,000+ customers and backed by a 12-week randomised, controlled clinical trial.We're hiring a Influencer Marketing Manager to build and lead IM8's entire creator economy engine — spanning paid creator partnerships, organic ambassador programmes, and a high-velocity TikTok Shop affiliate network. This is a senior, high-impact role reporting directly to the VP of Growth. You'll manage eight-figure budgets, negotiate with top-tier talent agencies, and architect the influencer strategy that takes IM8 from ~$120M to $250M+ ARR.If you've scaled a creator programme from zero to thousands, know TikTok Shop inside and out, and have experience activating world-class athlete talent — this role was made for you.Key Responsibilities1. Paid Creator ProgrammeBuild and manage a tiered paid creator programme across micro, mid-tier, macro, and celebrity/athlete tiersDevelop standardised rate cards, creative briefs, and performance benchmarks for every tierNegotiate contracts and manage relationships with talent agencies, managers, and creators directlyOwn the creator P&L — forecast spend, track ROAS, and optimise cost-per-acquisition by tierBrief and quality-control content at scale while preserving authentic creator voice2. TikTok Shop & Affiliate EngineArchitect and scale a 1,000+ creator affiliate programme on TikTok ShopSet commission structures, bonus incentives, and GMV targets that drive profitable growthManage TikTok Shop Seller Center, affiliate invite flows, sample seeding, and creator onboardingAnalyse affiliate performance data (Kalodata, TikTok analytics) to identify top performers and scale what worksStay ahead of TikTok Shop algorithm changes, trending formats, and best practices3. Organic Ambassador ProgrammeDesign and run an always-on ambassador programme that turns genuine fans into brand advocatesDevelop gifting, seeding, and community engagement strategies to drive organic creator content at scaleBuild retention systems — loyalty tiers, exclusive access, co-creation opportunities — that keep creators engaged long-termCreate a self-serve creator portal with brand assets, briefs, and affiliate tools4. Athlete & Talent ActivationTransform contracted athlete assets (Beckham, Sabalenka, Bearman, Giannis, Inter Miami) into high-performing content and campaignsCollaborate with athlete management teams on shoot schedules, usage rights, and social amplificationDevelop athlete-specific content playbooks — day-in-the-life, product routines, training content, match-day momentsMaximise ROI on existing ambassador contracts through strategic content planning and paid amplification5. InfrastructureImplement and manage the influencer tech stack — CreatorIQ or Grin, Social Snowball, TikTok Seller Center, tracking/attribution toolsBuild reporting dashboards and weekly performance reviews for leadershipWhat You Bring4+ years in influencer marketing, creator partnerships, or talent management — with at least 3 years in a leadership roleProven experience managing eight-figure influencer/creator budgets with measurable ROIDeep TikTok Shop fluency — you've built or scaled an affiliate programme and understand GMV economicsExperience working with athlete or celebrity talent and their management teamsStrong commercial acumen — you think in P&Ls, unit economics, and CAC, not just vanity metricsTrack record in DTC / subscription commerce, ideally in health, wellness, sports nutrition, or beautyHands-on with influencer platforms (CreatorIQ, Grin, Aspire, Social Snowball, or similar)Excellent negotiation and relationship skills — comfortable with agents, managers, and C-suite alikeBuilder mentality — you've hired teams, set up processes from scratch, and thrive in fast-moving environmentsYou Must Be AI-NativeActive, fluent daily AI tool usage is mandatory, not optional. We expect you to be embedding AI into every workflow you touch on day one.Beat Claude ChallengeShortlisted candidates complete a role-specific assignment, scored against a baseline we generate using Claude — same data, blind review. To advance, your thinking needs to be better than what the best AI produces. Ties don't advance.