Inbound & Performance Marketing Manager

About OscilarOscilar is building the AI Risk Decisioning™ platform for banks and fintechs.Our platform enables financial institutions to manage fraud, credit risk, compliance, and onboarding decisions in real time using modern AI infrastructure.We work with leading fintechs and financial institutions and are backed by world-class investors. Oscilar was founded by Neha Narkhede, co-creator of Apache Kafka and co-founder of Confluent.We are building a category-defining company — and our GTM engine will be a core competitive advantage.Why Join Us?Mission-driven teams: Work alongside industry veterans from Meta, Uber, Citi, and Confluent, all united by a shared goal to make the digital world safer.Ownership and impact: We believe in extreme ownership. You'll be empowered to take responsibility, move fast, and make decisions that drive our mission forward.Innovate at the cutting edge: Your work will shape how modern finance detects fraud and manages risk.Role OverviewWe are hiring a Founding Inbound & Performance Marketing Manager to own paid channels, website conversion, and inbound optimization at Oscilar.Your job is to turn paid spend and site traffic into pipeline. You will run Google, LinkedIn, content syndication, and emerging channels end-to-end, and you will own the website as a conversion surface — from landing page builds to analytics to attribution.This role is for a marketer who ships campaigns and experiments weekly, not one who waits for a perfect brief. You will live in ad platforms, CMS, and analytics tools, and you will make tradeoffs between volume, cost, and pipeline quality every day.This is a high-ownership role with direct impact on how much pipeline the inbound engine creates and how efficiently we convert the traffic we already earn.You will report to the Head of Growth and partner closely with our Content, Events, BDR, and Growth Engineering teams.What You’ll OwnPaid ChannelsOwn Google Ads end-to-end — keyword strategy, ad copy, bidding, landing pages, and negative keyword hygieneOwn LinkedIn Ads across awareness, ebook lead gen, webinar promotion, and retargetingRun content syndication programs against target account lists, including vendor selection and performance testingLaunch and test emerging paid channels: Meta, YouTube, programmatic/ABM display, review sites, newsletter sponsorships, and podcastsSet budgets, forecast pipeline, and reallocate spend based on channel ROIWebsite & Inbound OptimizationOwn the marketing website as a technical surface — CMS, page builds, site performance, and routine hygieneRun conversion rate optimization across key pages, with a focus on interactive demo, ROI calculator, and use case landing pagesShip landing page tests for paid campaigns and read results with statistical rigorPartner with the content team on SEO and AEO-driven page structureAnalytics & AttributionOwn UTM conventions, form tracking, and lead source hygiene across HubSpot and SalesforcePartner with RevOps and Growth Engineering on multi-touch attribution, campaign object design, and channel ROI reportingManage the deanonymization stack and turn site signals into GTM activationsBuild dashboards that answer "which campaign drove last week's pipeline" in one click, not three reportsSEO (nice to have)Partner with or directly run technical SEO, AEO, and GEO auditsCollaborate with the content team on keyword strategy and content briefsScale AI-assisted blog productionWhat You’ll DoLaunch paid campaigns weekly across Google, LinkedIn, and emerging channelsRun an always-on experimentation calendar: creative tests, audience tests, landing page tests, bidding testsShip landing pages and site updates without waiting on design or engineering cyclesOwn the performance review: weekly channel health, monthly pipeline attribution, quarterly spend reallocationPartner with BDRs on inbound lead routing, follow-up sequences, and signal-based outboundBrief creative, manage vendors, and run agencies only when in-house execution is not the right callWhat We're Looking ForPaid Channel Operator5–7+ years in B2B marketing with at least 3 years running paid channels hands-onDeep fluency in Google Ads and LinkedIn Ads — you have built, broken, and rebuilt accountsTrack record of scaling a paid channel into a compounding pipeline sourceComfortable with six-to-seven figure annual spend and the forecasting that comes with itWebsite & CRO OwnerHave shipped landing pages and site updates in a modern CMS (Webflow, Framer, WordPress, or similar)Run CRO programs with real statistical discipline — you know when a lift is real and when it is noiseComfortable in GA4, Google Tag Manager, HubSpot, and Salesforce reportingExperimentation MindsetYou default to launching and iterating, not perfecting before shippingComfortable designing lightweight tests across channels and doubling down on what worksYou measure what matters but don't let imperfect data paralyze youComfort with AmbiguityYou can stand up a new channel without a playbook or a vendor holding your handYou have scaled paid programs at a company where attribution was messy and budgets were contestedResourceful: you figure it out rather than wait for someone else to figure it out for youAI-Native OperatorDaily familiarity with Claude Cowork and Claude Code, or equivalent agentic AI toolsYou reach for an AI agent before you reach for a contractor — whether the task is a landing page, a data pull, a script, or a one-off toolYou have opinions on where AI belongs in the marketing stack and where it does notBonus ExperienceSEO, AEO, or GEO program ownership — technical audits, content strategy, or AI-assisted content productionComfort shipping webapps with GitHub and Vercel (or similar) — you can deploy a landing page, microsite, or internal tool without an engineerMarketing at a company selling to financial institutions or regulated industriesGrowth engineering fluency — SQL, dbt, or comfort briefing engineering partners on tracking and data workMarketing automation and data tooling (HubSpot, Salesforce campaign object, Hightouch, Segment)Worked at a company in the $5M–$50M ARR scaling phaseWhy This Role Is UniqueAt Oscilar, you will:Own every paid dollar, every landing page, and every inbound conversion point from Day 1Inherit a clean slate on measurement — no legacy attribution debt to unwind, just foundations to buildRun the channels that feed our largest growth motion: enterprise banks and fintechsOperate with high autonomy, real budget, and a team that values execution over planningOne More ThingIf you've read this far and don't check every box but are convinced this role has your name on it, send a cold outbound email to joe@oscilar.com that makes us want to reply.Bonus points if you include a paid campaign you ran, a landing page you shipped, or an attribution hack that worked better than it should have.We'll read every one.Benefits and Other PerksCompensation: Competitive salary and equity packages, including a 401k planFlexibility: Remote-first cultureHealth: 100% employer-covered comprehensive health, dental, and vision insurance (US)Balance: Unlimited PTO policyCulture: Family-friendly environment with regular team events and offsitesDevelopment: Strong learning and professional development opportunitiesImpact: Help make the internet safer by protecting online transactions