Healthcare Product Marketing Manager

Company Summary: We are a rapidly growing, fully remote Intelligent Document Processing company that drives unmatched efficiency in the medical equipment, healthcare, and financial services industries.  Leveraging techniques like optical character recognition, machine learning, and large language models, our platform empowers our customers to transform complex, unstructured data into actionable insights, expediting their revenue cycle and lowering their costs.  Ultimately, this helps patients get the care they need more quickly while reducing frustration with both their provider and their insurance company.While we currently focus primarily on the HME (Home Medical Equipment) and DME (Durable Medical Equipment) industries, we are exploring and developing additional applications of our solutions to broader problems within healthcare, finance, and beyond.Position Summary: The Healthcare Product Marketing Manager is the marketing team's go-to expert on the DME/HME ecosystem, responsible for translating industry knowledge into product positioning, go-to-market strategy, and sales enablement that resonates with healthcare buyers. Reporting to the VP of Marketing, this role sits at the intersection of product, sales, and marketing, partnering closely with subject matter experts across client success, operations, and product to ensure our messaging accurately reflects how the platform solves real operational and revenue cycle challenges. This person should be comfortable learning from internal SMEs, synthesizing that knowledge, and turning it into compelling narratives for external audiences, whether that's a billing manager evaluating workflow automation or a C-suite buyer building a case for digital transformation.Job Duties: Healthcare Subject Matter Expertise & Strategic PartnershipsLeverage expertise in DME/HME operations, payer relationships, and revenue cycle management to inform Marketing team strategies and deliverablesServe as the marketing team's primary translator between internal domain expertise and external-facing content, messaging, and campaignsAct as the primary marketing liaison for strategic partnerships, owning communications strategy, partner enablement, and co-marketing developmentPartner with senior leadership to develop compelling proposals and customer presentations, providing strategic guidance on industry best practices and competitive positioningSales EnablementDevelop compelling sales presentations, product decks, and pitch materials that clearly articulate product value propositions in the language healthcare buyers useCreate comprehensive battle cards highlighting competitive advantages, objection handling, and key differentiatorsDesign and maintain sales enablement resources including product one-pagers, case studies, and ROI calculatorsConduct sales training sessions to ensure team proficiency in product knowledge and messagingCollaborate with sales leadership to identify and address knowledge gaps and  resource needsPositioning and NarrativeConduct market research to understand healthcare IT trends, regulatory shifts, customer needs, and market opportunitiesMap the competitive ecosystem to identify Notable Systems' unique position in the marketDevelop compelling vision and mission statements that resonate with target audiencesCreate and maintain product positioning frameworks and messaging hierarchiesCraft strategic narratives that effectively communicate the company's value proposition and product benefitsEnsure consistent positioning across all marketing channels and customer touchpointsContent StrategyDevelop and execute a comprehensive content marketing strategy aligned with business objectives and the buyer journeyOversee creation of high-quality content across multiple formats including website copy, blog posts, whitepapers, and case studiesManage the production of marketing assets for lead generation campaigns including landing pages, emails, and advertising copyPlan and coordinate webinar programs, product videos, and other multimedia contentEnsure consistent messaging and brand voice across all content assetsCollaborate with in-house teams and/or external agencies to scale content productionCompetitive IntelligenceEstablish and maintain a systematic approach to monitoring competitor activities, product offerings, and marketing strategies across healthcare IDP, RCM automation, and adjacent categoriesConduct regular competitive analysis to identify threats and opportunities in the marketplaceCreate and update competitive comparison matrices highlighting key differentiatorsProvide quarterly reports on competitive landscape changes and implications for business strategyDistribute competitive insights to relevant stakeholders across the organizationCollaborate with product teams to incorporate competitive intelligence into product roadmap planningRequired Qualifications:Bachelor's degree in Marketing, Business, Communications, or related field5+ years of product marketing experience in B2B SaaS environments with direct healthcare technology experienceFamiliarity with the DME/HME space, including revenue cycle management and the roles of payors and providersDemonstrated ability to translate technical concepts into compelling marketing messages for healthcare and business audiencesExpert ability to create and edit Powerpoint / Google Slides presentations that are visually compelling and effectively tell a storyStrong project management skills with ability to manage multiple strategic initiatives simultaneouslyExceptional written and verbal communication skills with experience presenting to C-level audiencesExperience working cross-functionally with sales, product, and executive teamsData-driven approach to measuring marketing effectiveness and demonstrating ROIStrategic thinking with ability to align marketing activities to business objectivesMust be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this timeMust live in the U.S. or U.S. TerritoriesPreferred Qualifications:MBA or other relevant advanced degreeExperience in a healthtech startup or high-growth environmentExperience managing agency relationships and freelancersExperience building or developing marketing teamsSalary: The salary range for this position is $126,000 - $165,000 per year.Benefits:We offer comprehensive and competitive benefits, including:10 company holidays per year4 weeks of vacation per year8 sick days per yearHealth/dental/vision insurance401K with company matchPaid parental leaveWork from Home Requirements:Reliable Internet: Minimum download speed of 50 mbps and upload speed of 10 mbps.  You can test your internet speed at this link: https://www.speedtest.netSmartphone: Must have a smartphone, as we use multi-factor authentication for logging in to our system, so you will need to download an app to your phone.Equipment: Company laptop and optional external monitor will be provided.Privacy: Must have a private place to work in order to protect the confidentiality of the patient data we access.