Head of Strategic Marketing (m/f/d)

TIS (Treasury Intelligence Solutions) is a PE-backed B2B fintech platform providing cloud-based treasury, payments, and cash management solutions to corporate finance teams. Headquartered in Walldorf/Berlin with a global customer base, TIS is scaling its go-to-market and brand presence as it grows its Payments, Cash Forecasting, and Platform product lines.The RoleWe are looking for a Head of Strategic Marketing to lead and unify TIS's Content, Brand, and Product Marketing functions. This is a hands-on leadership role for someone who can set strategic direction while staying close to execution — building the narrative, positioning, and go-to-market motion that supports TIS's growth across Payments, Cash Forecasting, and Platform. The ideal candidate has a strong product marketing background and understands how to translate complex, technical B2B fintech products into compelling market positioning, content, and sales enablement.You will own the strategic marketing agenda end-to-end: competitive positioning, ICP and messaging frameworks, brand consistency, and the content engine that brings it all to life — while managing and developing a small, senior team. 10+ years in B2B SaaS/fintech marketing, with meaningful experience in Product Marketing (strongly preferred)Track record owning brand, content, and/or product marketing functions, ideally across more than one of these disciplinesExperience building or scaling GTM strategy, ICP frameworks, and competitive positioning for complex, technical productsPeople leadership experience — able to manage, develop, and advocate for a small senior teamStrong cross-functional collaborator, comfortable partnering with Product, Sales, and executive stakeholdersExcellent written and verbal communication skills; fluent in EnglishExperience in payments, treasury, or adjacent fintech/B2B SaaS categories is a strong plus Product Marketing & GTM StrategyOwn product positioning, messaging, and competitive intelligence across TIS's product lines (Payments, Cash Forecasting, Platform)Develop and maintain ICP frameworks, buyer personas, and market/product tiering to sharpen go-to-market focusPartner with Product and Sales leadership on launches, sales enablement, and win/loss and competitive analysisBuild the business case and roadmap for the PMM function's continued growthBrandOwn brand strategy, voice, and visual identity consistency across all customer-facing touchpointsLead brand evolution initiatives in partnership with external creative/content agenciesEnsure brand and narrative consistency across web, product marketing, and contentContent MarketingSet the strategic direction for content marketing, ensuring it supports pipeline, brand, and product narrativesOversee thought leadership, campaigns, and content operations across the funnelEnsure content output ladders up to positioning and messaging frameworks owned by product marketingLeadership & Cross-Functional PartnershipLead, coach, and grow a team spanning Content, Brand, and Product MarketingAct as a strategic partner to the CMO, CPO, and RevOps on GTM planning and executionRepresent Strategic Marketing in cross-functional forums, including Product, Sales, and executive leadership A unified strategic marketing narrative connecting brand, content, and product positioningA high-performing, well-supported team across Content, Brand, and Product MarketingSales and Product regard Strategic Marketing as a trusted strategic partner, not just a service function