Head of Product Marketing

The CompanyLightyear builds software that is revolutionizing the telecom management experience for 400+ enterprises. Lightyear’s platform helps enterprise IT teams automate telecom procurement, network inventory management, telecom bill payment, and much more, and is utilized by companies including Google, Honeywell, Alo Yoga, Palo Alto Networks, and Louis Vuitton. Lightyear has raised ~$65M from the first investors in Roblox, Discord, Coupang, Robinhood, and Flexport.The Position As Lightyear's Head of Product Marketing, you will own the full scope of Lightyear's marketing strategy and execution across Product Marketing and branding, with campaign influence across Paid Media, Organic Search / LLM visibility, Content, Event Marketing and more.In this position, you'll report to, and work closely with, Lightyear's CEO and serve as a close partner to the Sales and Product functions to drive world-class product positioning / messaging / branding, efficient customer acquisition and consistent pipeline growth. The ideal candidate brings together a data-driven, analytical mindset with hands-on B2B marketing experience and a hunger to build and own a high-performance marketing function.This is a CMO-track role and will be part of Lightyear's functional leadership team, with a highly competitive compensation package customized to the candidate's experience, preferences, and goals. Lightyear is a remote-first and distributed working environment, and this role can be done from anywhere in the US.  Total cash compensation will be based on years of experience with an expected range between $160,000- $230,000.Key ResponsibilitiesLead Lightyear’s Product Marketing and Branding function with full ownership of product positioning and messagingLead content strategy and collaborate on content creation to support awareness, demand generation, and pipeline accelerationOwn paid media, organic search, and LLM / AEO visibility strategy and execution in partnership with agency partners: managing campaigns, budgets, and performance to drive efficient pipeline growthShape and manage all agency relationships, including evaluating consolidation, transitioning work in-house, or changing agency partners as the business evolvesEvaluate and expand into new customer acquisition channels, proactively identifying opportunities to diversify and scale top-of-funnel growthOwn significant portions of the overall marketing budget, making strategic decisions on vendor selection and spend allocation to maximize ROIOwn website conversion metrics, running a continuous program of experimentation and optimization to improve performanceDrive improvements in marketing attribution accuracy, building a cleaner view of what's working across channels and the full funnelProactively drive and lead key strategic marketing initiatives from design through execution, acting as a company-builder and enterprise growth leaderIdeal Qualifications4+ years of experience in B2B product marketing with a demonstrated track record of driving pipeline and revenue in a high-performance, ideally early-stage environment2+ years of top-tier analytical experience: consulting, finance, or startup experience or a demonstrated ability to evaluate marketing KPIs in a holistic manner that ties to larger company KPI’s like revenue and profitabilityHands-on experience running product marketing, paid media, and / or organic search programs Experience managing and evaluating agency relationships, with a point of view on when to go in-house vs. use external partnersFamiliarity with AEO/GEO and LLM visibility strategies, or strong curiosity and ability to build expertise quicklyRelentless focus on continuous, data-driven improvement across all marketing channels and investmentsStrong executive presence and ability to collaborate with and influence cross-functional leadershipHungry, curious, proactive learner who can develop deep domain expertise in the telecom space quicklyExperience building and scaling a remote-first, distributed marketing function is a plus