Head of Performance Marketing

An established, consumer-facing organisation is seeking an experienced Head of Performance Marketing to lead and evolve its performance function during a critical phase of growth.This is a senior, hands-on role with end-to-end ownership of paid and earned performance activity. The focus is on building efficient, high-intent demand across the full funnel, with clear accountability for investment decisions, commercial impact and measurable outcomes.The RoleYou’ll be responsible for shaping and delivering an integrated performance marketing strategy across paid media and partnership/earned channels. Moving beyond channel-by-channel execution, the role is centred on investment-led decision making, incrementality, and translating spend into genuine revenue and customer value.Working closely with brand, product, sales and customer teams, you’ll ensure performance activity is aligned to demand quality, conversion and operational capacity, not just volume.Key ResponsibilitiesPerformance Strategy & Channel OwnershipDefine the role of each paid and earned channel across the funnel, from intent creation through to conversionOwn paid acquisition strategy across platforms such as paid social, paid search and emerging channelsLead partnership, affiliate and earned activity with clear commercial accountabilityActively plan, test and optimise campaigns, audiences and creative frameworksReduce inefficient or overlapping spend through clear channel mandates and interventionBudget & Investment ManagementOwn performance marketing budgets, pacing and in-year reallocationAllocate spend based on marginal return, incrementality and ROIMake and execute clear trade-offs between channels, audiences and activity typesEnsure investment decisions are evidence-led and clearly communicated to senior stakeholdersTeam LeadershipLead and develop a small performance-focused team and external creative partnersSet clear priorities and expectations, with a strong bias to actionRemain hands-on in execution where speed, quality or complexity demands itMeasurement & OptimisationDefine success metrics, reporting standards and performance review cadencePersonally engage with data, dashboards and analysis to inform decisionsDrive continuous optimisation based on incremental revenue and contribution, not vanity metricsTranslate performance insight into clear actions for the wider businessCross-Functional CollaborationWork closely with brand teams to ensure creative strategy supports performance outcomesPartner with sales and customer teams to ensure high-intent demand converts effectivelyUse performance insight to inform decisions beyond paid media, including product and customer experienceWhat Success Looks Like (12 Months)Improved customer acquisition efficiency and demand qualityClear, trusted visibility of performance contribution to revenueStrong control and confidence in budget pacing and reallocationDemonstrable uplift driven by hands-on optimisation and creative testingHigh confidence from senior stakeholders in performance strategy and executionEssential Experience5+ years’ experience leading performance marketing in a consumer-facing environmentProven, hands-on ownership of paid acquisition at scale (e.g. paid social and paid search)Experience owning or scaling partnership, affiliate or influencer-led demand with clear ROI accountabilityStrong commercial and analytical capability, including budget ownership and incrementality thinkingExperience leading and developing teams while remaining actively involved in deliveryAbility to translate complex performance data into clear senior-level recommendationsDesirable ExperienceBackground in seasonal, demand-led or capacity-constrained businessesExperience working closely with brand, product and sales teamsConfidence balancing creative experimentation with financial disciplineThis Role Will Suit You If You…Enjoy owning strategy and rolling up your sleeves to executeCare deeply about efficiency, incrementality and long-term valueAre comfortable being accountable for spend, trade-offs and outcomesPrefer practical collaboration over working in silosThis is an opportunity to shape a performance marketing function with real commercial impact, combining strategic leadership with hands-on delivery in a fast-moving environment.We would love to respond to every application however due to the volume of applications we receive this isn't always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent.The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.