Head of Performance Marketing

Job Summary Doc’s Diesel is seeking a data-driven, growth-obsessed Head of Performance Marketing to own paid acquisition strategy, marketing efficiency, and scalable revenue growth across our DTC and omnichannel ecosystem. With approximately $250,000 in monthly ad spend, this role is responsible for scaling revenue profitably while maintaining disciplined control over CAC, MER, and contribution margin. The ideal candidate has personally scaled physical-product e-commerce brands through structured testing systems, rigorous data analysis, and strategic budget allocation. You understand full-funnel acquisition, blended performance metrics, and how to push aggressive growth without sacrificing profitability. This role will work closely with our Head of Creative and the e-commerce team to ensure data-backed insights inform creative strategy, offer testing, and channel expansion. Key Responsibilities Paid Media Strategy & Execution Own strategy and execution across Meta, Google (Search, Shopping, YouTube), and emerging paid channels Manage and optimize $250K+ monthly advertising budget Allocate spend dynamically based on performance and incrementality Identify and scale new performance channels (Linear TV, TikTok, affiliate, retail media, etc.) Revenue & Efficiency Ownership Own MER, CAC, blended ROAS, LTV, and new customer acquisition targets Align marketing spend with contribution margin and profitability goals Partner with leadership on revenue forecasting and spend modeling Present performance insights and scaling plans to executive team Testing & Optimization Systems Build and maintain a structured creative testing engine in partnership with Head of Creative Establish clear testing cadences (creative, landing pages, offers, funnels) Continuously improve funnel conversion rates and AOV Develop repeatable systems for identifying and scaling winning campaigns Data & Attribution Build and maintain a “single source of truth” performance dashboard Analyze blended vs platform-reported metrics Evaluate attribution models and incrementality Make decisions based on contribution margin, not vanity metrics Cross-Functional Collaboration Provide data-driven insights to creative and ecommerce teams Align with inventory and operations to forecast demand Lead or manage performance team members and/or agency partners as needed Qualifications Required 7+ years in DTC ecommerce performance marketing Personally managed $250K+ monthly paid media budgets (preferably $500K+) Experience scaling physical product brands to $100M+ in annual revenue Deep expertise in Meta and Google ecosystems Strong understanding of unit economics, contribution margin, and blended performance metrics Proven track record building structured testing systems Preferred Experience in automotive, aftermarket, or enthusiast categories High AOV product experience Omnichannel experience (Amazon, retail, etc.) Experience in high-growth, sub-$50M revenue environments Experience building internal performance teams What We Offer / Benefits Competitive salary Health, Vision, Dental, and Life Insurance offerings (available after 90 days of employment) Retirement plan with Simple IRA and 3% company match (available after 60 days of employment) PTO (available after 60 days of employment) Company-sponsored employee-only YMCA membership (available after 60 days of employment) No Entitlement Self-Funded Quarterly Incentive Program if profit is met (available after 90 days) Opportunities for growth within a rapidly scaling ecommerce organization BRAND NEW WAREHOUSE / OFFICE BUILDING