Head of Marketing - US Market

Head of Marketing — US MarketCompany: Crystalia GlassContract: B2BFormat: RemoteMarket: USWorking hours: 8:30 AM–5:00 PM New York time, with at least 6 hours of daily overlapMedia budget: $200K+/monthCrystalia Glass is a US manufacturer and installer of premium architectural glass systems for residential and commercial interiors, including glass partitions, sliding glass walls, and steel- and aluminum-framed systems.We are looking for a Head of Marketing to own and develop our US marketing function across brand, growth, performance, analytics, and team leadership.Core Requirements7+ years of marketing experience, including 3+ years leading a full marketing function with ownership of strategy, budget, team, and results.Direct experience owning marketing for the US market, with responsibility for customer acquisition, demand generation, and brand growth.Experience marketing the same product or brand to both B2B and B2C audiences simultaneously — with distinct positioning, customer journeys, acquisition strategies, and funnels for each audience.Experience in a relevant or closely related industry — ideally construction, building materials, architecture and interior products, custom furniture, home improvement, premium home products, or another comparable high-consideration category.Experience managing significant paid media budgets — ideally $1.5M+ annually — with the ability to discuss actual spend, channel allocation, and resulting business performance.Strong full-funnel analytics experience, including attribution, CAC, ROMI, conversion rates, channel economics, and analysis through to closed revenue.Strong experience with CRM systems, including pipeline structure, workflows, lead qualification, reporting, and funnel analysis. We currently use HubSpot, but experience with other advanced CRM platforms is absolutely fine.Experience leading distributed marketing teams of 8+ people, including specialists, contractors, and agencies.Proven marketing and growth results supported by specific numbers and business outcomes.English C1+, with strong written English for US-facing communication, messaging, and creative review.What You'll OwnBrand & Market PositionDefine and strengthen Crystalia's positioning in the US premium marketBuild consistent messaging and brand standards across channels and customer touchpointsDevelop a visual production pipeline for completed projects — photography, video, and portfolio contentBuild PR and media presence in architecture, interior design, construction, and relevant lifestyle publicationsDevelop partnerships with architects, interior designers, contractors, and other trade professionalsGrowth & PerformanceOwn marketing-sourced growth across both B2B and B2CManage and allocate a $200K+ monthly media budgetLead strategy across paid search, paid social, SEO, content, CRM, and other acquisition channelsMake channel and budget decisions based on closed revenue and unit economics, not lead volume aloneImprove qualified demand, conversion, CAC, ROMI, and overall marketing efficiencyAnalytics & FunnelBuild visibility from first touch through closed revenueDevelop attribution and channel-level unit economicsTrack and use CAC, ROMI, conversion rates, close rates, average deal value, and sales-cycle lengthAnalyze lost opportunities, objections, CRM data, and customer conversations to improve positioning and campaignsBuild concise executive reporting focused on metrics that drive decisionsSales PartnershipYou will work with Sales leadership as a peer partner, not as the manager of the Sales organization.Together, Marketing and Sales will:Define and review lead qualification criteriaAnalyze lead quality, conversion, and revenue by sourceReview funnel performance and lost-deal reasonsImprove the handoff and customer journey between Marketing and SalesMarketing owns funnel analysis through closed revenue; Sales leadership owns sales targets, processes, and people.Team & OperationsYou will lead a distributed marketing team across B2B and B2C marketing, SEO, PPC, Paid Social, SMM, Community, Design, and CRM.You will:Assess and develop the existing team structureStrengthen brand and analytics capabilitiesHire and manage specialists, contractors, and agenciesEstablish clear ownership, processes, quality standards, and accountabilityBuild systems that can scale with the businessDigital & E-commerceOur new website is currently in development and will introduce e-commerce elements, including customer accounts and online purchasing for selected products.E-commerce is not our primary business model, but experience with digital customer journeys, online conversion, and e-commerce mechanics will be valuable.Strong AdvantagesPremium or luxury product experienceArchitecture, construction, building materials, interiors, custom furniture, or home improvement backgroundExperience with architect, designer, contractor, or other specifier channelsExperience building a brand function from the ground upPR and media relations in architecture, design, construction, or lifestyleShowroom, trade show, or physical retail marketingNew product launches in established marketsPractical use of AI in marketing workflows for analysis, research, content production, and automationWhat Success Looks LikeBuild Crystalia into a stronger and more recognizable premium brand in the US architectural glass market, while creating a marketing system that produces predictable and profitable revenue growth.Success means stronger qualified demand across B2B and B2C, clear attribution from first touch to revenue, smarter budget allocation, strong alignment with Sales, and a marketing organization that can scale with the business.