Head of Marketing (UK - Remote)

Dexerto is a leading global digital media company reaching over 100 million monthly fans across gaming, streaming, entertainment, and internet culture. We operate at the intersection of content, creators, and brands — delivering premium editorial, video programming, social content, live experiences, and commercial partnerships that shape modern entertainment culture. As Dexerto continues to scale globally across both audience and commercial operations, brand positioning, industry visibility, and strategic market presence are becoming increasingly important to the next stage of growth. The Role Dexerto is seeking a Marketing Manager (UK-based) to lead and elevate the company’s external brand presence across the media, advertising, gaming, entertainment, and creator economy industries. This is a highly strategic role for an experienced B2B marketer who understands how to position and grow a modern media brand within competitive commercial markets. We are looking for someone with a strong agency or media background — ideally someone who has previously been responsible for marketing an agency, publisher, media business, or public-facing brand. The successful candidate will own and drive Dexerto’s marketing strategy across brand positioning, industry awareness, PR opportunities, lead generation support, thought leadership, awards strategy, and market-facing communications. This role sits at the intersection of marketing, commercial, brand, audience insights, and business development. You will work closely with senior leadership and the commercial team to help strengthen Dexerto’s market position, increase visibility with brands and agencies, and support revenue growth through smarter positioning, strategic storytelling, and industry engagement. You will play a key role in identifying how Dexerto shows up externally — from industry narratives and whitepapers through to awards, PR opportunities, speaking opportunities, sales positioning, and broader market influence. This role requires someone who is equally comfortable operating strategically and executing high-impact initiatives. The ideal candidate will understand how to turn audience, platform, campaign, and industry data into compelling narratives that generate industry attention, commercial conversations, and meaningful business opportunities. You will also help shape how Dexerto leverages its senior leadership team externally — identifying opportunities to raise company profile, strengthen authority, and position Dexerto as a leading voice across gaming, entertainment, influencer culture, and digital media. Core Responsibilities Brand Strategy & Market Positioning Develop and lead Dexerto’s B2B marketing and industry positioning strategyIdentify opportunities to elevate Dexerto’s profile across the advertising, media, gaming, entertainment, and creator economy industriesShape how Dexerto communicates its value proposition, market position, capabilities, and authority externallyHelp define the strategic narrative around Dexerto’s growth, audience, innovation, and commercial strengthsEnsure consistency in how Dexerto presents itself across sales materials, PR, events, partnerships, thought leadership, and industry communicationsWork closely with leadership to identify opportunities to strengthen the company’s visibility and reputation globally Industry Presence & PR Build and manage relationships with relevant industry press, media publications, PR contacts, event organisers, and trade publicationsIdentify opportunities for coverage, commentary, interviews, speaking opportunities, and market visibilityDrive strategic PR initiatives that increase awareness of Dexerto within advertising, media, gaming, entertainment, and creator industriesSupport senior leadership in raising Dexerto’s external profile through coordinated thought leadership and strategic positioningIdentify opportunities for industry partnerships, market-facing campaigns, and strategic brand amplification Awards & Commercial Integration Lead Dexerto’s industry awards strategy across commercial, editorial, video, social, and branded content categoriesWork closely with Commercial, Creative Strategy, Sales, Editorial, and Leadership teams to identify strong award opportunities and craft compelling submissionsBuild systems and processes around award tracking, submission timelines, and supporting materialsSupport the commercial team in strengthening Dexerto’s positioning within pitches and external-facing materialsPartner with Business Development and Sales teams to align marketing efforts with commercial growth objectivesLead Generation & Business Development SupportDevelop marketing initiatives that support lead generation and commercial growthIdentify ways marketing can better support outbound sales efforts, prospect engagement, and industry awarenessCreate market-facing campaigns, reports, and strategic content that drive inbound interest and commercial conversationsWork closely with sales leadership to understand pipeline priorities and support broader business development initiativesHelp improve how Dexerto positions itself against competitors within agency and brand conversations Insights, Research & Thought Leadership Leverage Dexerto’s audience, platform, campaign, and industry data to create compelling market-facing insights and narrativesLead the creation of whitepapers, industry reports, trend pieces, insight decks, and research-led marketing initiativesTranslate complex audience and performance data into commercially valuable industry storiesDevelop distribution strategies for reports and insights across PR, sales, social, partnerships, and industry channelsIdentify the right audiences, publications, and industry stakeholders for market-facing insight campaigns Performance & Accountability Track and evaluate the effectiveness of marketing initiatives, PR activity, awards strategy, and lead generation effortsEstablish KPIs and reporting frameworks around brand visibility, engagement, commercial support, and market impactBring accountability and performance focus to Dexerto’s external marketing activityContinuously assess industry trends, competitor positioning, and market opportunities Candidate Profile The ideal candidate will bring:5+ years of experience in B2B marketing, brand marketing, agency marketing, media marketing, or strategic communicationsExperience marketing an agency, publisher, media business, entertainment company, or public-facing brandStrong understanding of the advertising, media, gaming, entertainment, and creator economy landscapesExperience supporting lead generation, business development, or commercially-driven marketing functionsDemonstrated experience developing strategic marketing campaigns and market positioning initiativesStrong experience producing industry-facing reports, whitepapers, insights pieces, or thought leadership contentAbility to interpret audience and campaign data and turn it into compelling commercial narrativesExisting relationships or experience working with industry media, PR contacts, trade publications, or event organisersStrong writing, storytelling, and communication skillsExperience supporting award submissions, PR campaigns, or industry recognition initiativesStrong commercial awareness and understanding of how marketing supports revenue growthAbility to operate strategically while also driving execution and deliveryStrong organisational and project management skillsConfidence working with senior stakeholders and leadership teamsHigh attention to detail combined with strong creative and strategic thinkingPassion for gaming, entertainment, digital culture, or creator-led media is highly desirable Impact of the Role Dexerto has built one of the largest and most engaged audiences in gaming and internet culture. This role will play a key part in ensuring the wider industry understands the scale, influence, creativity, and commercial capabilities behind the brand. From shaping industry perception and generating commercial opportunities through to elevating thought leadership and strengthening market authority, this role will directly contribute to Dexerto’s next phase of growth. This is an opportunity for a commercially-minded strategic marketer to help define how one of the leading modern media brands positions itself within the global advertising and entertainment landscape. Dexerto is committed to diversity and inclusion and welcomes applicants from all backgrounds. #LI-Remote Salary: 65000 - 75000 GBP Per annum