Head of Marketing

Logistics Summary:Position: Head of MarketingType: Full-time, W2Location: Remote, with preference given to candidates in South FloridaHours: Availability during standard business hours (9am-6pm EST) Timeline: We're looking to fill this role as soon as possible while ensuring we find the best fit Industry Experience: Must have experience working for a media publisher or community. Who We AreAt Entreprenista, our mission is to empower ambitious women founders by sharing their stories, offering invaluable business insights, and fostering a vibrant community of support. We believe that success is built through meaningful connections and collaborations, and we've created a space where women can learn, grow, and thrive together.Founded by Stephanie Cartin and Courtney Spritzer in 2021, Entreprenista has grown into a thriving community of over 3,200 members in The Entreprenista League. Through our engaging content, actionable resources, and signature events, we're the go-to community for women leaders looking to build and scale their businesses. We've built a team that helps support women founders at every step of the entrepreneurial journey.We're a mission-driven company that values authentic connections, meaningful impact, and the power of women supporting women. Operating as a fully remote team, we're committed to fostering genuine relationships and providing the tools that make running a business both more rewarding and less overwhelming. Seeking you... if you:get energized by managing multiple marketing initiatives while maintaining oversight of strategy as well as the small detailslight up when talking about community building and empowering women entrepreneursare the type of person who sees analytics as storytelling and problem-solving tools, not just numbersnaturally gravitate toward mentoring others and building high-performing teamshave that rare combination of strategic vision and hands-on execution skillsfuture forward oriented to leverage tech tools and AI in order to improve efficiency, quality, and productivitycare deeply about creating authentic connections through compelling contentgeek out over developing marketing strategies and finding creative solutions to bring those strategies to fruitionthrive in fast-paced environments where your day-to-day can be variable!The Role LogisticsWe're seeking a strategic marketing leader who can amplify our voice and impact while building scalable strategies for our next phase of growth. This is both a strategic and hands-on position that blends strategic leadership, people management, and execution.We operate on Eastern time zone hours and general availability during standard business hours (9am-6pm EST) is expected.While this is a remote role, ideally we’re looking for someone based in South Florida and available to have in person meetings as needed in Miami or Palm Beach Gardens with our company's founders. Key ResponsibilitiesStrategic Leadership & AnalyticsTracking & Reporting Excellence: Build comprehensive reporting and analysis based on established attribution frameworksMulti-Touch Attribution Mastery: Implement and manage complex attribution systems to solve attribution gaps in our marketing funnelsRevenue Impact: Support annual revenue and profit margin goals through strategic content and marketing initiativesCross-Functional Strategy: Bridge content and growth marketing teams to collaborate effectively on top-funnel (content) and bottom-funnel (growth) activitiesPerformance Analysis: Establish and monitor KPIs for email collection, social engagement, web traffic, and podcast downloadsTeam Management & Process ExcellencePeople Management: Lead and grow remote team including social media manager and content strategist, with plans to expand the team as we grow, emphasizing collaboration, speed, excellence, and accountabilityProcess Implementation: Optimize remote-first processes and communication protocols, deadline management, and cross-functional project workflowsContent Strategy & ExecutionLead Generation Optimization: Enhance lead magnet effectivenessMulti-Platform Content: Oversee editorial calendar across social media, website, podcast, email, and partnership contentSEO & Website Content: Drive organic traffic growth through strategic content development and website optimizationBrand Voice Consistency: Ensure consistent messaging across all touchpoints that drives membership conversions and brand awarenessMarketing Campaign ManagementMajor Campaign Leadership: Lead creative and marketing for Entreprenista 100, Founders Weekend, Power Groups, and other key initiativesPartnership Content: Develop co-marketing assets and campaigns with brand partnersProduct Marketing: Support recently launched and upcoming productsPersonal Brand Strategy: Develop thought leadership content for founders*This role will evolve and responsibilities may change over time. Entreprenista is a startup and from time to time you may have to work on initiatives outside of our core role.Skills That Will Enable You to ThriveExperience Foundation: 5+ years in content marketing, integrated marketing, and team management for membership/community businesses or media companiesAnalytics Mastery: Advanced proficiency in Google Analytics and HubSpot with experience building reports and dashboards, plus proven experience implementing and managing complex multi-touch attribution systemsLeadership Excellence: Strong people management skills with experience leading remote teams through transitions and scaling phasesTechnical Proficiency: You're comfortable with our tool stack including ClickUp, Klaviyo, Stripe, Webflow, Samcart, Circle.so, Manychat, and social media management platformsContent & Strategy: Exceptional written communication skills with the ability to edit copy to brand voice standards, plus expertise in lead generation, particularly webinar and email marketingCross-Functional Collaboration: Experience bridging content and performance marketing teams with a track record of successful project managementIndustry Knowledge: Deep understanding of membership/community business models, lifetime value optimization, and retention strategiesProcess Optimization: You have an internal drive for organization and can create systems that help teams exceed expectations with limited supervisionSpeed with Quality: You can move fast without sacrificing excellence, with a problem-solving mindset and proactive approach to executionCommunity-Minded: You appreciate personal development and are passionate about empowering women entrepreneursTech Requirements: Reliable computer and internet connection with comfort using video conferencing and collaborative toolsEntreprenista is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.Available to people authorized to work within the United States. We highly encourage candidates who are LGBTQIA2S+, BIPOC, neurodiverse, disabled, from rural areas, and other communities.Why It’s Awesome to Join Our TeamMeaningful Impact: You'll be directly contributing to a mission that empowers women entrepreneurs and builds a supportive community that changes lives and businesses every day.Flexible Remote Culture: Work virtually with flexibility for work-life integration, though we do expect everyone to deliver high-quality work on time and be available during Eastern time zone business hours.Exceptional Team: You'll work with passionate, communicative, talented, accountable, creative, generous, fun, and ambitious people who each bring unique superpowers to our mission.Growth Opportunities: Join us during an exciting growth phase where you'll have the chance to build and scale systems, processes, and teams that will have lasting impact.Community Connection: Be part of a vibrant ecosystem including access to our community events, from powerful relationship-building experiences to unforgettable retreats like Founders Weekend.High Standards: We have a high bar for excellence, results, and integrity. If you're dedicated to detail-oriented quality and strategic thinking, you'll thrive here.Important: We take the time to read each and every application submitted. We request thoughtful responses to the application questions in order to be considered for proceeding forward in our process.