Head of Marketing

Flagler Health is building the clinical operating system for modern musculoskeletal care.We partner with MSK provider groups and specialty clinics to help them grow, operate more efficiently, and deliver better longitudinal care across patient acquisition, clinical workflows, and ongoing patient engagement. Our platform sits at the intersection of care delivery and clinic operations, helping providers capture more value across the full patient lifecycle.We’ve recently raised our Series B and are entering our next phase of growth. We’re hiring a Head of Marketing to build and scale the marketing engine that will drive that growth.This is a pipeline and revenue role. Success means generating high-quality pipeline from the right provider groups, and helping convert that into revenue in a complex, trust-driven market.What You’ll OwnMarketing Strategy & ExecutionOwn marketing end-to-end across demand gen, product marketing, content, events, and brandBuild a function designed for a provider-first, clinic-driven sales motion, not a generic SaaS funnelPipeline Generation (Provider-Focused)Develop and execute GTM strategy focused on MSK clinics, specialty practices, and multi-site provider groupsGenerate qualified pipeline from growth-oriented practices and regional clinic groups, not low-intent leadsDrive pipeline through a mix of inbound, outbound support, events, partnerships, referrals, and targeted ABMPositioning & MessagingDefine Flagler’s positioning as the clinical operating system for MSK careTranslate complex clinical workflows and operational challenges (patient flow, provider utilization, revenue per visit) into clear, credible messagingEnsure messaging resonates with both clinical and operational stakeholdersDemand Gen & Field MarketingBuild multi-channel programs across paid, lifecycle, and outbound supportOwn field marketing (conferences, regional events, in-person engagement)Build referral and partner-driven growth loops within the MSK ecosystemOperate in a market where credibility, proof, and relationships matter as much as digital performanceProduct Marketing & Sales EnablementLead launches, case studies, ROI narratives, and sales collateralSupport multi-stakeholder sales cycles (clinicians, operators, owners)Help sales move deals from intro → follow-up → close with the right materials and messagingAnalytics & InfrastructureOwn reporting across pipeline, CAC, funnel performance, and attributionBuild systems that reflect long sales cycles, pilot-based conversions, and multi-touch buying behaviorMetrics & ExpectationsYou are accountable for:Qualified pipeline from high-fit MSK provider groupsContribution to net new ARRIntro → follow-up → close conversion ratesCost per qualified clinic opportunity and CAC efficiencyPipeline from events, partnerships, and referralsWhat Success Looks LikeMarketing becomes a predictable driver of qualified provider pipeline and revenueFlagler has a clear, differentiated position in the MSK marketA repeatable system exists for generating and converting demand from the right clinicsSales is consistently enabled with materials that improve deal progression and win ratesLeadership has clear visibility into marketing performance and ROIWho You Are5+ years in B2B marketing, growth, or GTM leadershipExperience selling into clinics, provider groups, or healthcare operators (MSK or specialty care strongly preferred)Strong track record of owning pipeline and revenue outcomes, not just leadsDeep understanding of how providers actually buy: long cycles, multiple stakeholders, high trustFamiliar with clinic economics (e.g., provider utilization, patient flow, revenue per visit) and able to reflect that in messagingAble to translate complex products and workflows into clear, credible, and compelling narrativesAnalytical and comfortable managing to pipeline, CAC, and conversion metricsHigh-agency, hands-on operator who can move from strategy to executionRole ExpectationsFull-time leadership role with high ownershipTravel for customer visits, conferences, and industry eventsReports directly to the CEOCompensation$180,000-$225,000 + equityWhy FlaglerWe’re at an inflection point, with strong market pull, fresh capital, and a real opportunity to define the category in MSK care.This is a chance to build the marketing function the right way in a market where getting it right actually matters, and where marketing has a direct, measurable impact on growth.Our valuesThis is what you can expect of your teammates at Flagler:Persistence + ownership of outcomes: We wear many hats and aren’t afraid to run through walls to solve hard problems.Personal + professional growth: We push ourselves to learn new things and embrace challenges, even if it means that we sometimes fail.Don’t take things personally: We value and react quickly to constructive feedback.Speed is our ally: In the fast-paced world of startups, we understand the value of moving swiftly. We thrive on the adrenaline of working rapidly.Be Right: We are highly detailed oriented and try to be right, a lot.