Head of Marketing

About TeakTeak is building better experiences for people attending live events and booking travel. Our easy-to-embed, full-service solutions let companies offer consumers flexibility and refundability right at the point of purchase. We have served over 12 million consumers and made over $1B in experiences refundable. Our business is growing quickly and is profitable.We're a fully remote, fast-moving, high-impact team that thrives on solving hard problems. Every role here is mission-critical, and every person has the opportunity to shape Teak's future.The RoleWe're hiring a Head of Marketing to build a strategic marketing function focused on driving revenue. This player-coach role involves both hands-on execution and team-building as you establish processes and set the department's direction. We're looking for a creative thinker to explore innovative ways to increase pipeline and revenue while maximizing sales resources. You’ll support our teams, drive client activation, and collaborate closely with our Founder CEO to ensure everything aligns with our brand and positioning.You'll work alongside Sales, Partnerships, Customer Success, and Solutions Delivery to ensure marketing efforts are efficient and aligned with revenue goals. Reporting to our COO, you'll design programs to fill the pipeline, accelerate deals, and support customer expansion. If you have experience tackling similar challenges and are ready to take ownership of the function, this is a great opportunity to make a meaningful impact.What You'll DoLead high-impact marketing programs while hiring, developing the team, and creating scalable processes for consistent excellence.  Make strategic decisions on marketing resource allocation for customer acquisition or expansion.  Design and execute scalable customer marketing programs to drive revenue and support Customer Success.  Develop innovative demand generation approaches that build pipeline within complex sales cycles.  Strategically build the marketing team, determining roles and structure as the business scales.  Maximize ROI from events and conferences while creating repeatable programs to expand reach.  Enable the sales team with valuable assets and positioning to close complex B2B deals.  Drive product marketing and go-to-market efforts, translating technical capabilities into appealing narratives.  Collaborate with the CEO to align marketing with brand voice and ensure high-quality execution.  Optimize the digital presence by improving the website, email campaigns, and B2B social programs.  Partner with revenue leadership to align strategies and create shared metrics and feedback loops.  Translate business strategy into actionable marketing plans with clear KPIs and accountability. Lead competitive intelligence and market analysis initiatives, establishing systems to track competitor movements, identify market opportunities, and inform strategic positioning decisions across the organization.Required ExperienceThe ideal candidate excels in strategic thinking and execution, effectively prioritizing resources and driving revenue through targeted marketing programs. With a keen eye for design, you collaborate with leadership to deliver high-quality initiatives aligned with business goals. You facilitate communication, hold teams accountable, and adapt quickly to support sales while creatively addressing challenges.10+ years in B2B marketing, with at least 3-5 years leading marketing organizationsTrack record of building marketing teams from early stage to scaled functionsExperience in making strategic resource allocation decisions and clearly articulating trade-offsPrior success in building customer marketing or expansion programs that drive revenue from existing customersExperience developing creative approaches to demand generation in concentrated markets or complex enterprise B2B environmentsProven success in developing and launching B2B websites that drive measurable pipeline and conversionDeep experience with B2B digital marketing, including email campaigns, marketing automation, and social media programsPrior experience bringing SaaS products and complex B2B services to market, from positioning through launch and growthDeep experience in enterprise B2B, ideally in SaaS, fintech, insurtech, or complex B2B servicesProven ability to drive measurable pipeline and revenue contribution in resource-conscious environmentsPrior success working closely with sales organizations that handle full-cycle sales Experience maximizing ROI from events, conferences, and field marketing programsExperience working with Customer Success teams to drive expansion and adoptionNot Required But Valued:Experience in events, sports, travel, insurance, or payments industriesPrior experience in scaling mid-stage (Series B/C) companies through growth inflection pointsBackground working in product-led or solutions-led organizationsExperience with platform business models and B2B2C go-to-market strategiesPrior success with ABM programs in concentrated marketsWhy Join Teak?Fully Remote Working EnvironmentCompetitive Salary and Equity OpportunitiesUnlimited Paid Time-offMedical, Dental, and Vision BenefitsAnnual Bonus Program401k Matching$100/month for Event Ticket PurchaseCompany-Sponsored Events