Head of Marketing

About Tava HealthAt Tava Health, we believe mental health care should be as accessible and stigma-free as a checkup. We're reimagining the entire experience: from how people find a therapist to how providers deliver care, so more individuals can get the support they need, when they need it.We’re a fast-growing team on a bold mission: to make high-quality mental health care available to everyone. If you’re passionate about using technology to solve meaningful problems and create lasting change, we’d love to meet you.About the roleWe’re looking for a Head of Marketing to lead and scale our marketing strategy across a multi-sided marketplace. This role will be responsible for driving demand and engagement on both sides of the market, partnering closely with Provider Marketing and Commercial Market teams, and leading our in-house Creative team (design, web, and content). You’ll own strategy while staying closely connected to execution - turning insight into action.This is a highly cross-functional leadership role for someone who understands how to balance supply and demand and align marketing with revenue. Reporting to the CEO, you’ll work closely with executive leadership to support company growth. As a Series C company, we have strong marketing foundations in place, and this role builds on existing strategy, channels, and partnerships to sharpen, evolve, and scale what’s working.What you’ll doOwn the end-to-end marketing strategy across a two-sided marketplace, ensuring balanced growth, strong positioning, and efficient acquisition on both sides of the platformPartner closely with the Provider Marketing team to drive provider acquisition, activation, engagement, and retention of providersCollaborate with the Commercial Market team to support revenue growth, pipeline generation, and market expansion through targeted campaigns and go-to-market strategiesOwn the marketing budget and channel investment strategy, allocating resources to drive efficient growth across both sides of the marketplaceLead, mentor, and manage the Creative team (design, web, and content), setting a high bar for quality, consistency, and impact across all channels.Translate business goals into clear marketing priorities, briefs, and roadmaps that align teams and drive executionOversee brand strategy, messaging, and storytelling across lifecycle, performance, and product marketing effortsDevelop and optimize marketing channels, including website, content, lifecycle, paid media, partnerships, and product-led growth initiativesLeverage data and experimentation to inform decisions, measure impact, and continuously improve performanceBuild scalable processes, systems, and metrics that support growth and cross-team alignmentWhat we’re looking for7+ years of marketing experience, with at least 3 years in a leadership roleProven experience working in or marketing for a two-sided marketplace (e.g., platforms with both supply and demand dynamics)Strong cross-functional collaborator with experience partnering closely with sales, provider/customer marketing, product, and revenue teamsExperience managing creative teams or agencies, with a strong eye for brand, design, messaging, and storytellingStrategic thinker who can zoom out to define direction and zoom in to drive executionData-driven mindset with experience using metrics to guide prioritization and optimizationExcellent communication skills, with the ability to align stakeholders and influence at all levels of the organizationNice to haveExperience in healthcare, fintech, or regulated industriesBackground in B2B2C or hybrid go-to-market modelsExperience scaling marketing in a high-growth or early-stage environmentWhat success looks likeMarketing systems, priorities, and performance are clearer, more efficient, and more scalable than when you joined.Clear, aligned marketing strategy that supports both sides of the marketplaceStrong partnership and trust with product, sales, and customer success teamsHigh-quality, consistent creative output that elevates the brandMeasurable impact on acquisition, engagement, and revenue growthA motivated, high-performing creative team with clear direction and ownershipWhy You’ll Love Working at TavaCompetitive salary and stock optionsFree Tava mental health benefit for you and your familyMedical and dental insurance for you and your dependentsMonthly HSA contributionsGenerous PTO and paid holidaysPaid parental leaveWork from home flexibilityWeekly team lunchesOpportunity to shape a growing company and culture---*For tax purposes, priority will be given to candidates living in states where we already have employees. These states are Alabama, Arizona, California, Connecticut, Florida, Georgia, Idaho, Indiana, Nevada, North Carolina, Maine, Maryland, Massachusetts, New Jersey, New York, Oregon, Tennessee, Texas, Virginia, and Utah.Tava is unable to sponsor employment visas (such as the H-1B). Candidates must have authorization to work in the U.S. without company sponsorship now or in the future.All hiring activities at Tava Health are handled by company representatives using @tavahealth.com or @us.tavahealth.com email addresses.Please beware of unauthorized recruiting communications requesting personal information. We never hire anyone without first completing a real-time, face-to-face interview (conducted by video or in-person), nor do we use encrypted instant messaging services like Signal. If you have questions regarding the authenticity of any outreach, please do not hesitate to use the chat feature on our website or contact us at careers@tavahealth.comTava Health does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in provision of employment opportunities and benefits.