Head of Lifecylce Marketing

Head of Lifecycle MarketingPerks of Joining Legacybox:Healthcare coverage (medical, dental, and vision)Health Savings Account (HSA) eligibilityShort-term disability coverage available after the waiting periodFree 24/7 access to TextCare medical supportRetirement plan with employer matchCompetitive paid time off (PTO) policyApple hardware and the tools needed to do your best workOpportunity to shape the customer experience and retention strategy of a nationally recognized brandCollaborative, fast-moving, and growth-oriented team cultureLegacybox is looking for a Head of Lifecycle Marketing to lead the channels and systems that shape the customer journey after the first discovery of the brand. This role owns the strategy, execution, and performance of lifecycle channels, including email, SMS, direct mail, post-purchase experiences, on-site messaging, and retention-focused customer communication.This is a senior management role with direct revenue responsibility focused on improving customer conversion, repeat purchase behavior, and long-term customer value through thoughtful, relationship-driven lifecycle marketing.Location: Remote-friendlyDepartment: MarketingReports To: Head of RevenueEmployment Type: Full-timeResponsibilities of the Head of Lifecycle Marketing:Own and improve key lifecycle performance metrics, including lead-to-first purchase, first-to-second purchase, and repeat purchase behaviorLead lifecycle strategy across email, SMS, direct mail, post-purchase communication, app messaging, packaging inserts, and on-site flowsBuild and optimize customer journeys, including welcome, browse abandonment, cart abandonment, win-back, referral, and post-purchase flowsDevelop lifecycle calendars and seasonal campaigns that drive engagement without relying heavily on discountingPartner with creative and marketing teams to develop cohesive messaging and campaign executionEstablish and scale direct mail as an integrated lifecycle marketing channelOversee deliverability, segmentation, attribution, list hygiene, automation, governance, and reporting systemsAnalyze customer behavior and lifecycle performance to identify growth opportunitiesDevelop lifecycle testing strategies and optimize retention-focused campaignsBuild and scale the lifecycle marketing team as business needs evolveReport on lifecycle performance, customer engagement, and revenue contribution regularlyWhat a Typical Day Looks Like:Reviewing lifecycle campaign performance and retention metricsOptimizing email, SMS, and post-purchase customer flowsCollaborating with creative teams on messaging, briefs, and campaign executionBuilding segmentation strategies and automation workflows in Klaviyo or related platformsPlanning seasonal campaigns, lifecycle touchpoints, and retention initiativesReviewing deliverability, list health, and attribution performanceAnalyzing customer behavior trends and repeat purchase opportunitiesManaging campaign calendars and coordinating cross-functional marketing initiativesYou’ll Likely Do Well in This Role If You’ve Previously:Led lifecycle marketing for a DTC brand with a strong retention and repeat purchase focusOwned email, SMS, and customer retention systems in-houseBuilt lifecycle programs focused on long-term customer relationships rather than short-term urgencyManaged lifecycle platforms such as Klaviyo and related marketing automation systemsDeveloped customer segmentation, automation, and deliverability strategiesWorked within emotionally driven DTC categories such as gifting, family, wellness, or memory preservationYou’ll Enjoy This Role If You Like:Building long-term customer relationships through thoughtful communicationCombining analytics, storytelling, and customer psychologyImproving customer retention and lifetime valueDeveloping systems and automation that scale customer engagementCreating cohesive customer experiences across multiple channelsBalancing strategic leadership with hands-on executionWho You Are:A strong strategic thinker with deep customer empathyOrganized, analytical, and highly detail-orientedStrong communicator with excellent writing and campaign planning skillsComfortable balancing creative direction with operational executionConfident in interpreting customer data and translating insights into actionCollaborative leader with a player-coach mindsetTechnical Experience Preferred:Strong hands-on experience with Klaviyo or similar lifecycle marketing platformsExperience managing email, SMS, direct mail, and retention-focused campaigns at scaleFamiliarity with deliverability, segmentation, automation, attribution, and list hygiene best practicesExperience building lifecycle systems in emotionally driven DTC categoriesExperience managing customer retention metrics and revenue accountabilityDirect mail campaign experience preferredWhat Success Looks Like:Increased conversion from lead to first purchaseStronger repeat purchase and customer retention performanceCohesive lifecycle messaging across all owned channelsImproved customer engagement and long-term brand trustHealthy deliverability, segmentation, and automation systemsLifecycle marketing functioning as a meaningful revenue driver for the businessWho is Legacybox:Legacybox has helped over 1 million families digitally preserve their home movies, photos, and film. We were founded on the conviction to restore and revalue what has been overlooked. We preserve outdated memories on tapes, film, photos, and audio into digital keepsakes that are usable and safe for future generations.