Head of International Marketing

About the RoleOur client is a global industry leader, operating in over 210 countries worldwide, with a mission-driven focus on making health care accessible to everyone.We are looking for an experienced marketing leader who can combine strategic vision with operational excellence.This is a high-impact position for someone who understands how to build a global brand through local insights, data, and culture.As the Head of International Marketing, you will lead the development and execution of data-driven growth strategies across multiple European markets (excluding the UK). You’ll oversee multi-channel campaigns, manage substantial marketing budgets, and lead a cross-functional team that drives measurable growth and brand equity in one of the most dynamic digital health companies globally.Key ResponsibilitiesStrategy & Market GrowthDevelop and execute regional growth strategies based on market research, performance data, and testing frameworks (DDA, MMM, incrementality).Build scalable playbooks for new market launches, ensuring each country strategy reflects local culture and regulations.Partner with country and functional leaders to drive user acquisition and brand awareness across EMEA markets.Campaign Management & MediaLead the full cycle of offline marketing campaigns (TV, OOH, Direct Mail, Partnerships) and collaborate closely with external agencies.Optimize cross-channel marketing mix and budget allocation to maximize ROI.Continuously analyze campaign performance and market trends to identify new opportunities for growth.Leadership & CollaborationLead, mentor, and inspire an international team of marketers and project managers.Foster a data-driven, collaborative culture focused on experimentation and accountability.Work cross-functionally with Product, Operations, Brand, and Performance teams to ensure strategic alignment and executional excellence.Localization & PartnershipsEnsure localization and cultural adaptation of creative assets, messaging, and campaigns.Manage relationships with local partners, media outlets, and agencies to amplify brand presence.Guarantee compliance with local regulations, data protection laws, and ethical standards.What We’re Looking For8–10+ years of experience in international marketing, including 4+ years in a senior leadership role (Head/Director level).Proven experience managing large budgets and driving multi-market growth initiatives.Expertise in multichannel marketing (TV, OOH, Partnerships, PR, Digital Performance).Deep understanding of measurement frameworks (MMM, DDA, incrementality testing).Experience working in international environments, ideally within digital, tech, health, or consumer services sectors.Strong analytical and strategic mindset, with the ability to translate data into actionable insights.Fluent English (C1/C2); additional European languages are a plus.What’s in It for YouThe opportunity to lead international marketing for a global organization transforming access to mental health care.Full ownership of the EMEA marketing strategy and the ability to shape global brand direction.Fully remote role within Europe (Ireland, DACH preferred), with occasional travel for collaboration and key initiatives.Work alongside a diverse, international team of marketing, product, and data experts.A supportive culture focused on impact, autonomy, and well-being.