Head of Growth Marketing

Head of Growth MarketingLocation: Remote (with ability to travel for meetings in person London/Edinburgh as required)Salary: CompetitiveWork pattern: Full Time (UK Remote)Reporting to: Chief Marketing & Experience OfficerAbout ProblemSharedProblemShared is one of the UK's leading digital mental health and neurodevelopmental care providers. We've spent the last several years building a clinically credible, evidence-based service that has supported tens of thousands of people through partnerships with the NHS, universities, private healthcare providers, occupational health providers, employers and insurers. We deliver the full end-to-end support, not just focusing on assessment, but helping individuals and their families thrive beyond diagnosis.We're now opening a new chapter: launching directly to consumers with private paid services. Our mission is to make high-quality mental health and neurodevelopmental care genuinely accessible, not through marketing claims, but through clinical excellence delivered at scale. We already drive substantial organic traffic through the NHS Right to Choose offer but the D2C launch is one of the most important commercial bets we'll make, and this hire will own the engine that makes it work.Role overviewWe're looking for a creative, analytical, and execution-focused senior Growth Marketer to help accelerate user acquisition, activation, retention, and brand awareness for ProblemShared. You'll own experiments across channels, build scalable growth systems, and turn insights into measurable results.This is a new role reporting into the Chief Marketing & Experience Officer. You will be our subject-matter expert, working closely alongside the Chief Clinical Growth Officer, the Head of Customer Insights, the Chief Data Officer and the Head of Communications to bring a category-shaping D2C proposition to market, continuing to strengthen our B2B growth and supporting recruitment for our R&D initiatives.The ideal candidate thrives in fast-moving environments, enjoys testing new ideas, and can blend data with storytelling, and is genuinely curious about how emerging technology and AI tools can sharpen the growth engine, particularly in a regulated category where trust is the conversion barrier and clinical integrity is non-negotiable.Key responsibilities:Growth strategy and executionDevelop and execute growth strategies to increase sign-ups, engagement, and retentionBuild and manage multi-channel acquisition campaigns (SEO, paid media, partnerships, email, social, referral programmes, content)Identify new growth opportunities through research, trends, and experimentationOwn the marketing funnel and optimise conversion at every stageBuild out a team as scale demands and/or manage agency partnerships, holding partners accountable to commercial outcomesPerformance marketingLaunch, monitor, measure impact and optimise paid campaigns across platforms such as Google, Meta, LinkedIn, TikTok, and othersManage budgets with a clear focus on incremental return, distinguishing between customers the campaign caused and those who would have arrived organically. Core metrics include incremental CAC (iCAC), LTV:iCAC, and contribution margin per acquired customer. ROAS and CPL will be used as operational monitoring metrics within campaigns, not as primary effectiveness measures. Where feasible, channel effectiveness will be validated through holdout experiments rather than attributed conversion alone.Create landing pages, ad copy, and conversion-focused campaign assetsData driven experimentation – test hypotheses (e.g. email personalisation, A/B testing landing pages, sign up flows or key user journeys to determine most effective routes and tactics).Partner with our clinical and legal teams to ensure all campaigns meet ASA, MHRA, CAP Code, and CQC standards.Deliver actionable insights to take to the content team and agency around performance channels, content fatigue etcContent and brand growthCreate compelling messaging that clearly communicates the value of ProblemSharedWork with the Head of Communications on design and content to produce blogs, case studies, social content, newsletters, and campaignsGrow brand visibility and community engagement through organic channelsBuild trust at scale through earned media, expert thought leadership, and SEO, recognising that in mental health, brand investment is what makes performance marketing workProduct-led growthCollaborate with product and design/UX teams to improve onboarding, activation, and user journeysUse behavioural data to identify friction points and growth opportunitiesSupport feature launches with go-to-market campaignsAnalytics and experimentationDefine KPIs and report on growth performance regularlyRun A/B tests on messaging, channels, creatives, pricing, and user flowsUse tools such as GA4, Mixpanel, HubSpot, marketing automation platforms, and CRM systems to guide decisionsPartner with the Head of Customer Insights and the company’s Data Science centre of excellence to translate qualitative and quantitative customer signal into growth experimentsRequirements:Must-haves8+ years in growth marketing, performance marketing, demand generation, or digital marketingStrong understanding of acquisition funnels, retention loops, and conversion optimisationExperience running campaigns across paid and organic channelsComfortable working with analytics dashboards and interpreting dataAwareness and understanding of regulated marketing environments (ASA, CAP, MHRA, GMC, CQC)Strong copywriting and communication skillsHighly proactive, organised, and results-drivenTrack record of building and managing agency relationshipsA self-starter, player-coach – equally comfortable defending strategy to senior leaders and getting into GA4 or landing page testing etc, until the team is built out, you will have to operate as both.Nice-to-havesExperience launching or scaling D2C subscription propositions, ideally in a considered-purchase or regulated category (health, fintech, insurance, education)Experience in scale-ups or companies going through rapid transformation and changeFamiliarity with product-led growth strategiesExperience with referral systems, lifecycle marketing, or community growthBasic design skills (Figma)Experience in mental health, neurodevelopmental care, healthtech, or femtechWhat we offer youExcellent salaryAnnual Performance related bonus (Discretionary)Company Pension Scheme30 days annual leave + public holidays + the option to buy and sell additional leave, & extended leave options such as sabbatical leavePrivate health insuranceBlue Light card / discountsEnhanced family friendly policiesFlexible workingAll company events and in-person team meet upsAccess to a range of wellbeing activitiesAccess to development / training opportunities to support your career ambitionOne volunteering day per yearOur Recruitment Process and Next StepsAt ProblemShared, we see beyond just your CV. We're genuinely excited about who you are, your potential, and the unique qualities you bring to our team. We also recognise that life outside of work is important, which is why we prioritise being a flexible employer.We're proud to be an equal opportunity and Disability Confident Committed employer and celebrate diversity and are ambitious in creating a recruitment process that allows everyone to shine and showcase their unique qualities. We offer tailored opportunities and adjustments to help each individual reach their full potential.Once we review your CV a member of our recruitment team will be in touch to learn more about your experience and motivations.The next step is to meet with our Leadership Team who will take you through our interview process to allow you to demonstrate your ability and suitability for the role. If successful we will move to an offer of employment and pre-employment checks.We know that applying for a new role and considering a new team to join can be a daunting process. If you have never worked remotely before, this can also generate a lot of questions regarding the environment and ways of working. We aim to make your experience with us as informative and enjoyable as possible.Please don't hesitate to apply - we would love to hear from you!#LI-Remote