Head of Growth Marketing

JOB OBJECTIVEWe are looking for a Head of Growth Marketing to build a predictable pipeline engine for DIGIDECK's enterprise presentation and guided-selling platform. This is not a traditional marketing role - this is a full-funnel, revenue-driving leadership position. You will be responsible for generating demand, optimizing conversion, and leading a high-performing marketing team focused on qualified sales conversations, pipeline, and revenue.This role requires someone who can think strategically, execute tactically, and continuously test, learn, and iterate. You will partner closely with Sales, Customer Success, and Leadership to ensure marketing is directly contributing to business growth. You should be genuinely excited about AI, constantly testing the latest tools, and comfortable using modern automation platforms like Clay to build smarter, faster growth systems. RESPONSIBILITIESPipeline & Revenue GrowthOwn marketing-sourced and marketing-influenced pipeline targetsBuild repeatable campaigns that create qualified sales conversations, not just leadsTranslate campaign performance into weekly actions for Sales, Customer Success, and LeadershipFull-Funnel OptimizationImprove conversion rates across the entire funnel (lead → demo → close)Identify bottlenecks and implement solutions quicklyAlign marketing efforts directly with revenue outcomesDemand GenerationOwn and scale channels including account-based outbound, paid, organic, events, partnerships, lifecycle, and customer expansionUse Clay and other modern AI-enabled GTM tools to test acquisition strategies, automate research and personalization, and double down on what worksBuild campaigns around DIGIDECK's AI, DIGI, and guided-selling products, closed-lost reactivation, and buyer painTeam LeadershipLead and develop the marketing team (content, demand gen, ops, etc.)Set clear goals, KPIs, and accountability across the teamBuild a culture of performance, ownership, and continuous improvementMarketing + Sales AlignmentWork closely with Sales leadership to inspect funnel performance weekly, improve lead quality, and increase pipeline conversionRefine ICP, messaging, offers, and positioning based on win/loss data, Salesforce insights, and real market feedback; partner with AEs and CSMs on campaigns that turn usage, renewal, and expansion signals into pipelineData & ExperimentationOwn marketing metrics: CAC, conversion rates, pipeline velocity, ROIRun consistent experiments to improve performanceUse data to make fast, informed decisions BASIC QUALIFICATIONSSignificant experience in growth, demand generation, or marketing leadership roles, preferably in B2B SaaS or sales-led / enterprise environmentsProven track record of driving pipeline and revenue growthDeep understanding of full-funnel marketing and conversion optimizationExperience leading and scaling marketing teamsStrong analytical mindset with a bias toward action, experimentation, and using the latest AI and GTM toolsExperience working closely with sales teams in a revenue-focused environment, including Salesforce / HubSpot, Clay, campaign reporting, and funnel analytics