Head of Growth Marketing

About the RoleWe're looking for a Head of Growth Marketing who can make Generative Engine Optimization (GEO) as essential as SEO in every boardroom. You'll own both enterprise pipeline generation and market education, turning our category-defining product into the movement that reshapes how companies think about AI search visibility.This isn't a traditional marketing role. You'll build revenue systems that compound while simultaneously making noise in the market. We need someone who can bring in enterprise deals worth $50K+ while also shipping viral LinkedIn posts about AI search optimization.What You'll DoDrive Enterprise Revenue (70%)Own pipeline generation across mid-market and enterprise segments ($25K-$100K ACVs)Build and optimize ABM programs targeting Fortune 500 decision-makersCreate sales enablement materials that help AEs articulate GEO's ROIDesign and execute account-based campaigns for strategic accountsScale paid ads across Google, LinkedIn with positive ROICreate Category Awareness (30%)Make Writesonic synonymous with AI search optimization through thought leadershipHost weekly webinars with industry leaders on AI search trendsBuild presence in SEO/CMO communities and industry eventsShip daily experiments in public, sharing wins and failuresHost weekly webinars with industry leadersBuild Growth InfrastructureImplement attribution systems that track AI-driven conversionsDesign automated nurture sequences for PLG and SLG motionsCreate dashboards that measure visibility across ChatGPT, Claude, and PerplexityBuild repeatable playbooks for both self-serve and enterprise acquisition What We're Looking ForMust-Have ExperienceScaled a B2B SaaS company from $5M to $20M+ ARRProven track record generating enterprise pipeline ($20K+ ACVs)Built marketing function at Series A/B companyActive LinkedIn presence with 10K+ followers and regular engagementHands-on experience with marketing automation, CRM, and analytics toolsExisting network of top CMOs and marketing leadersBuilt and optimized paid campaigns ($100K+ monthly spend)Technical SkillsCan build basic automations and use AIUnderstanding of SEO/SEM and how it translates to AI searchAbility to run paid campaigns across LinkedIn, Google, and emerging channelsBuilder MentalityShips experiments weekly, not quarterlyShows actual things you've built, not just managedComfortable creating content, running webinars, and speaking at eventsCan execute while building a team simultaneouslyWhy This Role MattersYou're not joining to optimize existing funnels. You're here to define how every company approaches AI search visibility for the next decade. We have 200M conversations of proprietary data, proven enterprise traction, and an 18-month window before big tech catches up.This is a career-defining opportunity to own the creation of a category that will be as fundamental as SEO.