Head of Growth Marketing

Omada.ai | Remote | Reports to Co-Founder & Head of GTMAbout OmadaOmada.ai is a venture-backed AI marketing platform revolutionizing how small businesses approach marketing. We provide specialized AI agents that handle complex marketing tasks, freeing business owners to focus on what they do best. We're scaling aggressively and preparing for our Series A round.This is a rocket ship. We need someone ready to own the throttle.The RoleWe're looking for a Senior Head of Growth Marketing who has proven they can scale user acquisition in the SMB tech space. You'll own our entire growth engine—from brand new channel discovery to optimizing what's already working. You'll report directly to Andrew Miller (Co-Founder & Head of GTM) and have the autonomy to build, break, and rebuild until we find repeatable, scalable growth.This isn't a "manage the existing playbook" role. This is: figure out what works, fast, and scale it faster.What You'll Own:Channel Discovery & ExperimentationDesign and run rapid-fire experiments across paid, organic, partnership, and unconventional channelsBuild a rigorous testing framework—hypothesize, test, analyze, kill or scaleFind the 2-3 channels that become our unfair advantages in SMB acquisitionData-Driven GrowthOwn all growth metrics: CAC, LTV, payback period, activation rates, channel ROASBuild dashboards and reporting that tell us what's working and what's not—no fluffUse behavioral data and conversion psychology to optimize every step of the funnelPaid Acquisition at ScaleLaunch and optimize campaigns across Meta, Google, LinkedIn, Quora, Reddit, newsletters, influencers—wherever our customers areManage budget allocation across channels based on performance dataWork closely with creative resources to test messaging, hooks, and formatsGrowth InfrastructureBuild systems for attribution, experimentation, and reporting that scale with usPartner with Product on activation, onboarding, and retention leversCollaborate with our Territory Partner program to create demand-gen flywheelsWhat Success Looks Like30 DaysDeep dive into our current metrics, customer data, and existing channelsIdentify 5-10 hypotheses for new growth experimentsLaunch your first 3 tests90 DaysEstablish our growth experimentation rhythm and reporting cadenceIdentify and validate 1-2 new channels showing early promiseOptimize existing channels and improve CAC by 15-20%6 MonthsOwn a predictable, scalable acquisition engine delivering consistent MoM growthHelp establish Omada as a category leader in AI-powered marketing for SMBsWhy OmadaAutonomy: You'll have the freedom to test, fail, learn, and scale without bureaucracyOwnership: This is your growth engine to buildMission: Help millions of small business owners escape marketing hell and focus on their craftTeam: Work directly with founders who've scaled companies to acquisition (Zoom, Postman) and understand what great growth looks like Pedigree Matters7+ years in growth marketing, with at least 3 years leading growth at a high-growth SMB SaaS or tech companyYou've worked at companies like Notion, Canva, Airtable, Zapier, Figma, Loom, Webflow—brands that owned their categories and scaled to millions of SMB usersYou've personally owned acquisition budgets of $500K+/year and proven ROAS improvement over timeExperimentation is Your ReligionYou don't guess—you test. Relentlessly.You've built testing frameworks from scratch and know how to kill bad ideas fastYou can talk fluently about statistical significance, incrementality, and multi-touch attributionYou're a Builder, Not a ManagerYou're hands-on. You'll write ad copy, build landing pages, and dive into GA4 at 11 PM because you saw something in the dataYou don't need a team of 10 to get started—you can do it yourself, then scale with leverageYou've gone from zero to traction in a channel before, and you want to do it againSMB DNAYou understand the psychology of small business owners—their pain points, buying behaviors, and decision-making timelinesYou know how to acquire customers efficiently in a space where LTV can be challengingBonus: You've worked in AI, martech, or automation tools for SMBsData FluencySQL, Excel/Sheets wizardry, and comfort with analytics platforms (GA4, Mixpanel, Amplitude, etc.)You can pull your own data, analyze cohorts, and build models without waiting on analystsYou think in frameworks: unit economics, payback curves, contribution margin Competitive base salary (DOE)Fully remote, work from anywhereUnlimited PTOHealth benefits