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Head of Field & Executive Marketing

Nooks
29 days ago
Full-time
On-site
United States
About Nooks.ai:Nooks is an applied AI lab building the Agent Workspace for GTM. We design AI agents that operate across the full sales action set, from account strategy to prospect research and outreach. Building 0→1 has never been easier, but selling at the speed of the market remains the last frontier for AI. Our mission is to 10x every seller by automating the busywork so they can focus on what humans do best: closing deals.Today, over 1,500 customers run on Nooks, including Notion, HubSpot, Cursor, and Rippling. We’ve raised $70M+ from top VCs like Kleiner Perkins, which made its first sales-tech investment in over a decade with us. Since then, we’ve tripled ARR each year for 3 years running and grown a high-caliber team turning the art of sales into a scalable science.About the Role: We're looking for a Head of Field & Executive Marketing to build and lead a modern field marketing function that helps drive enterprise growth.This is a strategic growth role focused on how Nooks builds meaningful relationships in person throughout the customer journey - from first introductions with enterprise prospects to executive engagement, customer advocacy, and community building.You'll define Nooks' annual portfolio of tentpole moments and high-touch programs - deciding where we lead, where we participate, and where we intentionally stay away. Every investment should have a clear purpose, whether that's building enterprise credibility, generating pipeline, accelerating strategic deals, deepening customer relationships, or strengthening our community.We're looking for someone who thinks like a growth marketer, acts like an experience designer, and makes investment decisions like a portfolio manager. You understand that not every event deserves our presence, and that the most successful field marketing organizations create fewer, more intentional experiences with greater business impact.You'll lead a small but growing team while partnering closely with Sales, Customer Success, Marketing, and our executive team to build the foundation for a world-class Field & Executive Marketing organization.What You'll Do:Develop our field & executive marketing strategyDefine the strategy for how Nooks uses high-touch experiences to drive awareness, pipeline, customer engagement, and enterprise growthBuild the right portfolio of first-party programs, executive engagement, account-based experiences, community initiatives, and strategic third-party investmentsMake thoughtful investment decisions based on business impact, audience fit, and strategic priorities vs. tradition or industry conventionEnsure every program has a clear business objective and measurable success criteriaBuild enterprise relationshipsPartner closely with Sales to develop account-based marketing programs that create meaningful engagement with enterprise prospects and buying committeesDesign executive engagement strategies that deepen relationships with senior Revenue, Sales, and RevOps leadersCreate high-touch experiences that build trust, accelerate buying decisions, and strengthen long-term customer relationshipsCreate unforgettable brand experiencesDevelop premium experiences that reflect the quality and ambition of the Nooks brandDesign immersive executive gatherings, customer experiences, hospitality programs, and flagship moments that attendees remember long after they're overRaise the creative bar for how Nooks brings customers, prospects, partners, and industry leaders togetherGrow our customer communityExpand engagement with our passionate SDR community while creating new opportunities to connect with enterprise decision makersDevelop the vision for a flagship annual Nooks customer conference or executive summit that becomes a must-attend event for the industryPartner with Customer Success and Community Marketing to strengthen advocacy, customer engagement, and peer-to-peer connectionsDrive measurable business impactPartner closely with Demand Generation and Sales to create programs that generate new pipeline, accelerate active opportunities, and support customer expansionDevelop measurement frameworks that evaluate success across awareness, pipeline creation, pipeline acceleration, executive engagement, customer expansion, and community growthContinuously optimize our portfolio based on performance, customer feedback, and evolving business prioritiesBuild the foundationLead and mentor a growing Field & Executive Marketing teamBuild the operating model, planning processes, agency partnerships, and playbooks that enable the function to scaleContinuously experiment with new formats, technologies, and engagement strategies that differentiate Nooks in the marketWhat You Bring:8+ years of experience in Field Marketing, Executive Marketing, Account-Based Marketing, Strategic Events, or related B2B growth marketing rolesProven ability to develop field marketing strategies that drive measurable business outcomes, not just execute eventsStrong understanding of enterprise buying motions and how in-person engagement can build trust, influence buying committees, and accelerate revenueExperience partnering closely with Sales on account-based marketing and executive engagement strategiesExceptional taste and attention to detail, with a passion for creating premium customer and executive experiencesStrong business acumen with the ability to make thoughtful investment decisions and align programs to measurable business outcomesExperience leading cross-functional initiatives across Marketing, Sales, Customer Success, and Executive LeadershipExcellent operational and project management skills, with the ability to manage multiple complex programs simultaneouslyA creative builder who enjoys designing new playbooks, testing new ideas, and continuously raising the barEqual Employment Opportunity StatementNooks is an equal opportunity employer committed to fostering a diverse and inclusive workforce. We believe in providing equal employment opportunities to all individuals regardless of race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by law. Nooks does not discriminate in hiring, promotion, compensation, or any other employment practices, and we are committed to ensuring a workplace that is free from discrimination, harassment, and retaliation. We encourage individuals from all backgrounds to apply and join our team.