Head of Digital Marketing Analytics

Head of Digital Marketing AnalyticsAbout Cigna HealthcareCigna Healthcare is a global health service company dedicated to transforming healthcare. With roots in the U.S. and operations in over 30 countries, we serve more than 180 million customers and patients worldwide. Ranked 13th on the Fortune 500 in 2025, Cigna is recognized as one of the most trusted and influential names in the industry.Our mission is to improve the health, well‑being, and peace of mind of those we serve.You’ll join a globally recognized organization where trust, clear communication, and a positive culture shape how we work. Our leaders are consistent, approachable, and supportive, helping you maintain balance while doing meaningful work.We look for people who thrive in collaborative environments, care about meaningful change, and want to grow in a company that puts people first. At Cigna Healthcare, your work contributes to better care experiences and supports customers through important moments in their lives.About the RoleYou will lead Digital Marketing Analytics within the International Health Centre of Excellence, shaping how data and insights inform marketing decisions across the business. Your focus will be on turning complex data into clear, actionable insights that support acquisition, customer experience, and engagement strategies.You’ll work across multiple markets and teams in a fast‑paced, evolving environment where priorities shift. Success in this role depends on balancing hands‑on technical expertise with strategic oversight, while enabling others to use data effectively.What You’ll DoDefine and deliver the digital marketing analytics strategy, aligning it with business goals and key performance indicatorsOwn and manage marketing analytics platforms and tools (e.g. GA360, GTM, Google Cloud, Adobe CJA, Looker), ensuring they are maintained, accessible, and effectively usedLead the collection, analysis, and interpretation of digital data to generate insights that inform decision making across acquisition, UX, CX, and engagementDevelop measurement frameworks and KPI structures, translating them into consistent tracking specifications across marketsTranslate complex analytical outputs into clear reports and visualisations for both technical and non‑technical stakeholdersCollaborate with internal teams and agency partners to align analytics work with wider business objectives and operating modelsIdentify opportunities through data to improve performance, understand customer behaviour, and enhance digital experiencesLead knowledge sharing and training to enable marketing teams to better self‑serve and use data effectivelyEnsure strong data governance practices, maintaining accuracy, consistency, and compliance with internal policies and regulations (including GDPR)Manage budgets for the Digital Marketing Analytics CoE and lead a direct reportWhat You’ll BringExperience in digital marketing analytics, including hands‑on use of analytics, visualisation, and tag management toolsProven ability to develop and implement data‑driven marketing strategies across B2B and B2C environmentsExperience translating data into meaningful insights that support commercial decision makingStrong project management capability, delivering analytics initiatives from planning through to executionExperience working across cross‑functional teams and managing stakeholder relationshipsBachelor’s degree in business administration, marketing, or a related fieldSkillsSoft SkillsLeadership: you guide and support others, creating clarity and direction for your teamCommunication: you explain complex insights clearly to different audiencesCollaboration: you work effectively across teams, building trust and alignmentAdaptability: you respond to changing priorities while maintaining deliveryAnalytical thinking: you approach problems with a structured, insight‑led mindsetTechnical / Functional SkillsDigital analytics platforms (GA4/GA360, Adobe CJA, Looker Studio)Tag management tools (GTM)Data manipulation and querying (BigQuery / SQL)Data visualisation and reportingAdvanced ExcelMarketing attribution and advanced analytics techniquesExperience in banking, financial services, insurance, or healthcareExperience working with Google Cloud projects or similar environmentsExposure to global or multi‑market digital analytics operationsExperience managing external agency partnersWhy Join UsCompetitive salary and benefits, including Private Medical Insurance and wellbeing supportEducational Development Program to support your continued learningMulticultural, hybrid working environment with global collaborationOpportunity to shape how data drives marketing decisions across International Health and improve customer outcomesAbout Cigna HealthcareCigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.If you require reasonable accommodation in completing the online application process, please email: SeeYourselfEMEA@cigna.com for support. Do not email SeeYourselfEMEA@cigna.com for an update on your application or to provide your resume as you will not receive a response.